Why You Need Trade Show Press Kit

Posted on March 26, 2012 | Category :press kits | No Comments on Why You Need Trade Show Press Kit

Trade shows play an important role when promoting your company. They are a good chance to show people who you are and what you have to offer. Taking advantage of these promoting events is a very smart step, as well as making a good use of all the strategies to get the best results from them.

What is a press kit

One of the most important elements to consider when being part of any trade show is the press kit. In fact, if your company is taking part of one of these events, press kit is a useful aspect that you shouldn’t ignore. Creating a press kit to hand out at a trade show is always the first step to get attention from press. It is a very effective way to increase your business’ visibility.

Newspapers, magazines and other media outlets are always a great way to promote businesses. They give you the chance to put your company or new product in the public eye. Actually, since these media outlets carry great credibility, having your company news covered in newspapers or magazines is a great way to build your business’ reputation.

trade show press kit

Taking into account that journalists, editors, reporters and publishers tend to be very busy people, it is always a good idea to help them when they decide to cover some of your company news. Many companies distribute press kits among editors and journalists as a way to help them create news stories about their businesses and products. These kits provide the necessary information that reporters and editors need to complete the job. Without doubts, press kits save time for the media. They are a very useful tool for editors, reporters and publishers who are interested in promoting your story or event.

What to include in the press kit

An effective press kit includes media-ready photographs and images for the writers’ convenience. Actually, it can include photos of people or places that are not accessible to the general public. Press kit also includes fact sheets giving reasons that explain why that company or product should be covered by the media outlets. It also provides sample interview questions that allow media to know those questions that your company is ready to answer. It can contain backgrounds, visuals and other company information that can make the media promotion much easier. Press kits are a full package of information at hand that can be totally useful for meeting media request.

This way, preparing and sharing your media kits is one of the first things you should do when being part of a trade show. Actually, not only at trade shows, this method always brings great results as a regular strategy to follow every time you need it, considering that it is a very cheap method.

Press kits are perfect tools to catch everyone’s attention, not only media but also potential clients that could be interested in buying your products or services. This way, these kits also become a powerful advertising method that allows you to promote your company to targeted audiences.

Distributing the press kits

However, you must be careful when distributing your press kits. You should first contact press people to ask them if they are interested in covering your story. Also take into account that the newspaper or magazine that you select to distribute your kit must have a business section where posting your story. Otherwise, your efforts could be just a waste of time and resources, not only for you but also for those reporters and editors who receive your kits.

Remember, no matter how large or small your company is, a press kit is a necessary marketing tool to promote your business. It is the most effective way to distribute your company information among different media contacts. Every business should have press kits handy, especially if you are trying to launch a new product or service where time becomes a key factor.

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