What You Need To Know Before The Trade Show Starts

group of peopleHave you lately participated in a trade show and feel that you didn’t make the most out of it? Maybe there were a few things that you missed. The first stage of getting ready, tends to be underestimated by some exhibitors. By the time the trade show starts, a lot of marketing work needs to be already done. Otherwise you won’t have a good chance to attract targeted audience.

Here are a few tips for you to get organized before the next event and make it a success:

    1. Use social networks to your advantage: Social media is one of the most effective marketing tools of this century, but are you using it right? A few months before the show starts use Facebook, Google +, LinkedIn, Twitter and Pinterest to promote the event. However, always make sure you are using different messages on each channel. When you are using different social networks at once, people may receive your company messages several times, through different channels.


    1. Use the benefits of smart phones: Most of your targeted audience uses smart phones. So, make a good use of it and guarantee that smart phones can easily access to every digital channel that you are using to promote your trade show. Also make sure that your website and the digital promotion you send are viewable on smart-phones.


    1. Use the hook of gifts: You need the right people coming to your booth, so check the trade show pre-registration list and your customers list and choose the best giveaways. Offer a gift if the prospect visits your booth or a special discount that they can use only during the show.


  1. Use pre-arranged appointments: Of course, you need to find a very unusual way to do it. For example, a couple of weeks before the show, send your targeted audience pocket planners where they can schedule their activities during the event and subtly highlight one of the slots for a visit to your booth. Don’t forget to print your company logo on the pocket planners.

All that you need is targeted audience coming to your booth, and this requires pre-planning long before the show starts. Plan your next trade show carefully and start working at least a few months before.


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