trade shows Archive

6 Things You Can Do To Get Noticed At the Trade Show

A trade show exhibit can make a significant difference in your company’s bottom line for the rest of the year. Reserving a space and setting up a booth are the relatively easy parts. The challenging aspect of a trade show is to stand out from a large crowd and stick in visitors’ minds. Some of the most memorable things you can do at a trade show involve thinking outside of conventional business practices while still projecting a professional image.

1. Offer Memorable Promotional Items to Customers

Standard fare for promotional items includes pens, coffee mugs, tote bags and similar items for many trade show exhibitors. The main problem is that a number of visitors discard these items or put them away and forget about them once they leave the trade show. One idea is to give out promotional items that offer a little extra everyday convenience for potential customers during their daily routines. Examples include electronic sensors used to locate misplaced car keys or a pocket-size digital recorder for dictating notes on the go. Customers who can use these promotional products daily are also much more likely to remember your business.

2. Spend Some Time Outside of Your Booth

It may sound counter-intuitive, but business owners who network on the trade show floor away from their own booths are those who bring in more foot traffic. Meeting and talking with others in your industry is a very good way to spread the word about your company. If you learn about other entrepreneurs’ businesses and send interested customers to their trade show booths, these owners will quite often do the same for you. While you work the trade show floor, make sure to take along a stack of your business cards or brochures to hand out.

3. Incentivize Your Products Both Online and Offline

One of the goals of a trade show booth is to get visitors interested in learning more detail about your products and services by visiting your website, blog or social media pages. Studies have shown that potential customers who look up a business online, bookmark its website or follow it on social networks are several times more likely to come back and make future purchases. As part of your incentive plan, offer each new customer a small reward for liking your Facebook page, following you on Twitter or connecting with your Google+ page. If it’s in your budget, you can even offer double rewards for those who refer a friend to your online pages. Displaying a QR code to be scanned with smartphones allows customers to connect with your company right from the trade show floor.

4. Get Your Customers to Participate

People enjoy getting involved directly with a trade show exhibitor whose products interest them. Holding raffle drawings, scavenger hunts or wheel-spinning for a prize are all excellent ways to interact with customers. These activities are fun and effective at strengthening buyer loyalty. They also provide trade show visitors a welcome break from passively browsing through booths and listening to sales pitches. Gift certificates towards your products are popular to give out as winning prizes, and you can even hold a raffle drawing for a bigger-ticket item such as a laptop or tablet. Adding these contests and activities to your exhibit may cost a bit more, but the returns can be much bigger as more visitors tell their friends in attendance about your trade show booth.

5. Break Away From Conventional Booth Layouts

The standard trade show booth features a table with printed brochures in the front and sample products in the back. This layout is so common because it has worked just well enough for many business owners for years. If you want your returns from a trade show to be exceptional instead of “just good enough,” consider mixing up the layout of your booth. Try displaying your product lines in the front, sectioning your booth into different product-line-specific areas or including a walkway that naturally draws curious visitors further into your display area. Using panels to create more separation from the main trade show floor is another tactic of successful exhibitors. Customers who feel they are in a “mini-store” of sorts are more likely to stay longer, browse through more of your products and engage more with your sales staff.

6. Don’t Simply Have a Sales Pitch; Tell a Good Story

Many customers want to hear the specifics about how your product or service will make their lives easier or solve a certain problem they often encounter. A sales pitch that simply lists features and benefits is no longer sufficient because most people do not mentally connect these points to their everyday lives. Based on your target audience demographics, create a narrative presentation that takes them through how they would commonly use your product.

Some of the best practices at a trade show do not simply involve fancy colors, lights or graphics in your booth design. They instead emphasize building solid connections with customers and with other vendors in your industry. Incorporating these ideas into your next trade show will help you noticeably stand out from the competition.

Outdoor Advertising With Banners And Flags

Spring is here and summer is on its way, and the warmer weather brings various outdoor trade shows and festivals. These types of events allow you to promote your business and network with other members of the local community. Just as with indoor events, your exhibit booth needs to stand out from the crowd in order to draw customer traffic. Planning an outdoor display comes with a few different considerations, and a number of accessories are available for creating colorful, interesting exhibits that show off your products and services.

Outdoor displays

In general, outdoor exhibits rely more on banners and similar elements to grab visitors’ attention. One of the best options is to have a large custom-designed vinyl banner that reflects your business’s mission and culture. Bright colors on a banner are great options, as long as they coordinate with the rest of your display and with your product packaging. Outdoor vinyl banners are designed to withstand all kinds of weather, and they are durable enough to last for a few years at least.

No matter the weather outside, you should take some measures for shielding your display from the sun, wind or rain. Customized tents are excellent options, and they’ll also protect your booth employees and attendees from the harsh sunlight. Another major advantage of outdoor displays is that you have fewer space restrictions most of the time, so you’re free to add accessories outside your space, including teardrop flags with your business logo.

Outdoor banners and flags

Teardrop-shaped banners or feather flags placed right next to your booth will help bring in visitors as they see the flags flapping in the wind. These types of flags take only a minute to stake into the ground, and they’re just as easy to remove and pack up after the trade show. Flags can be custom-printed in the same way as banners, though it’s best to keep your message as short and concise as possible. People tend to spend less time stopping to read advertisements on flags, so sticking with just your company logo printed on each flag is just fine.

Posters are another alternative that don’t flap in the wind as the previous two kinds of flags. They can also come in bigger dimensions so you can add more text, such as your slogan and company contact information. This kind of signage is great for extra breezy weather when several loudly flapping flags could turn into a distraction.

Planning and set-up

Planning well ahead is a key part of a successful outdoor trade show exhibit. You want to have banners and flags that catch potential customers’ attention when there are many other exhibits competing for their interest. Ease of assembly is another must for outdoor trade show exhibitors. Check that your display materials are in good repair, without any parts missing. Also, before the show, make sure your employees know how to set up all exhibit elements quickly.

Preparation Tips Before Your Next Trade Show

Trade show participation is one of the most effective ways to promote your business’s products and services. Exhibiting at a trade show can help you build your customer base noticeably within a short time frame. Planning for a trade show exhibit may seem overwhelming, but the process is quite simple once you break it down into manageable steps:

Exhibiting for the first time?

The first recommended step is to research upcoming trade shows in your local area and business niche. A number of online databases are published with the most current information on upcoming shows. Select those you believe would be the best fit, and factor in the costs of registration and travel. Also research the trade show organizers’ individual websites and find out about any perks or benefits the organizers offer to registered exhibitors. Note any requirements such as trade show booth space restrictions and check-in times at the beginning of the show.

While planning your trade show exhibit, make a list of the goals you want to accomplish from your participation. Decide which goals are going to be your top priorities, whether those include gaining more customers or networking with other industry professionals.

One common mistake among first-time exhibitors is waiting too long to book accommodations for trade shows out of town. Places to stay close to the exhibit hall will fill up quickly, so rooms also need to be booked as far ahead of time as possible. If possible, reserve both your exhibit space and hotel rooms at the same time, and be sure to print out confirmation emails of both.

Setting up your exhibit

Booth design is essential for bringing in interested customers and for presenting your business in the best possible light. Colors need to be appealing but not overly bright or gaudy; they also need to coordinate with your banners, brochures, posters and product packaging. Retractable banners are favorite choices among experienced exhibitors because of their easy set-up and portability. Using catchy logos, placing your contact information in prominent spots, and giving out free promotional items are also proven ways to bring in good numbers of booth visitors.

A vital preliminary step is to research the trade show floor layout to find the ideal spot for your booth so that it can get the highest amount of foot traffic possible. Booths located in the front and center of the floor sections have the most visibility, and they also usually have the best lighting for showcasing your products. These spots tend to fill up quickly, so early reservations are a must. Most trade show organizers now make booth registration available on their websites, and it’s a good idea to sign up for email alerts that will notify you as soon as booth registration opens.

Make a last minute checklist

Before leaving for the trade show, a complete last-minute checklist will ensure everything goes smoothly and you’ll have the best results from your exhibit:

  • Send out email newsletters to your subscribing customers, reminding them of your trade show event and its exact location.
  • Post announcements on your social media pages about your upcoming exhibit.
  • Review the important points of your sales presentations with your booth staffers. Recruit your most experienced employees with the best customer service skills to work your trade show booth.
  • Make sure all your poster stands, banners, brochures and promotional freebies are organized, packed and ready to go.

Organization and preparation are two essential parts of trade show exhibiting, and these will ensure you have a productive, relatively stress-free time as an exhibitor. The time and effort you put into a trade show exhibit can pay off many times over in terms of building your core customer base.

Trade Show Display Shipping – All The Info

One of the things when preparing for a trade show is to take care of the shipping, storage and setup of the display materials. Many exhibitors don’t take into account the importance of shipping but in fact, it’s an important element that will ensure your trade show’s success. So, what elements of shipping and transport should you take into close account? The next tips are extremely important.

When you are about to transport your banner stands or trade show displays to each exhibit location, you’ll need a safe and convenient way of transport. Durable and strong shipping containers can secure your display material and banners while you are traveling to the venue.

Also, you might want to consider shipping in advance to a close warehouse. This is quite convenient because it gives you peace of mind, knowing that your material will arrive on time to the trade show floor. In addition, shipping early also prevents last minute extra expenses such as air freights.

The first thing to consider is packing and labeling. To reduce expenses to the minimum, try to group your material in fewer containers, and pack together items that won’t damage each other during transportation. Include a business card in each container in case they get separated during transportation.

Remove all previous labels from boxes and crates, and attach your current label with clear and strong tape. Plus, design creative marks for your packages such as attractive colors or ribbons, so they can be easily identified.

Before sending your shipment, it is important to make sure that you fill out your details correctly to avoid delays, confusions, or other issues. Don’t forget to include these details in particular:

  • Delivery date and time
  • Trade show name and address
  • Assigned booth number
  • Exhibiting company name
  • Your contact name and cell phone
  • Reference number
  • Number of pieces included in the shipment
  • Special instructions and requirements to deliver freight

One useful tip that will ease the process – make sure you save in your phone’s contacts list the phone numbers of the trade show shipping carrier, customer service center and the general services contractor.

Follow these tips for a safe, stress-free shipping of your display. Proper shipping will save you lots of headaches once you get to the trade show floor and it will help you get off to a flying start!

How To Cut Costs At Your Next Trade Show

From a small private business to a large corporation, marketing expenses can weigh heavy on a company’s finances. Although attending trade shows can prove a vital part of a successful marketing strategy, it doesn’t come without its costs. Not only are there costs for having a company booth at a trade show or business convention, funds must be readily available for advertising displays and potential giveaways.

A successful trade show means a relevant return on sales while also spreading the word about your company. If spending on marketing tools consistently outnumbers the business you generate from attending trade shows and conventions, your funds will slowly dwindle and your company will suffer. Instead, follow these helpful tips on how to cut costs on your advertising and trade show events:

  • Choose economical displays. Table top displays and X Frame banner stands are cost-effective advertising tools that can showcase your company without spending a fortune. Focus on starting with smaller, affordable banner stands and then adding a new display each year to create a growing company booth. This will avoid the inconvenience of spending large amounts at once.
  • Select compact, lightweight displays. Traveling and shipping costs are contingent on the size and weight of an item so purchasing a lightweight, retractable banner stand that folds into itself will cut down on shipping costs.
  • Keep banner information relevant. Advertising a specific program or feature of your company that is subject to change will only force you to buy replacement graphics to update your display. Instead, only include information that is relatively permanent like your company name, business goal and history as well as popular products and product descriptions.
  • Purchase banner replacements. Look for advertising displays that have the option of changing the graphics when you need to update or change information. Instead of being forced to buy a complete display, you can purchase just a graphic replacement to save money and keep your display current.
  • Include bulk giveaways. Purchase in bulk small giveaways like banner pens with your company information on them to use at each event. Though it may see costly at first, investing in a useful giveaway in bulk quantities will attract visitors and can be used event after event. Plus, purchasing in large quantities will cut down on costs in the long run.
  • Start local. If you are a first time trade show exhibitor, make your first trade show a local convention if possible to cut down on traveling costs. Attending local trade shows before expanding your horizons to include national events will allow you to gain experience and confidence in your presentation while saving on the cost to travel to the event.
  • Train your staff. A knowledgeable staff that can provide a wealth of information about your company and the services you provide to visitors to your booth is the most effective financial investment in marketing you can make. Make sure your staff is trained to answer numerous questions about your company like background information, detailed product and service information as well as the ability to walk a customer through the ordering process if necessary.

Use these tips to cut costs at your next trade show booth and your convention experience will be successful without the costly aftermath of rebuilding your marketing budget.
 

Portable Podiums Will Spruce Up Your Display

For trade shows or conferences, podiums can be the focus of the audience’s attention, with your speaker or presenter taking precedence behind the stand or your important informational flyers strewn across the flat surface. Portable podiums and counters can be easily added to any exhibit area and accommodate any budget. Whether you have an upcoming community fundraiser or are attending a local trade show, invest in a presentation stand for a professional touch to your exhibit space.

Some shipping containers can easily transform to a podium counter. These unique containers are made from hard plastic and feature straps to secure the contents when traveling and convenient wheels at the bottom of the container. Sturdy aluminum legs are included to turn it into a presentation counter instantly! In many cases, an additional countertop lid is included to place on the case for a flat surface ideal for featuring promotional flyers, catalogs or sign-up contact sheets!

The shipping container effortlessly converts to a podium – simply take the contents out of the case, insert four aluminum poles into the bottom of case, place the lid on the floor under the legs and place the counter lid on top of the container to complete. The heavy-duty plastic container is further secured with nylon straps with pinch grips that will ensure that the contents of the case will stay safe.

A nice addition to the podium is a wrap or a cover, to personalize it, and showcase your company’s name, logo or contact information. These wraps or covers are printed on high quality fabrics to last for a long time, and the additional cost is almost unnoticed. All you need to do once the podium is standing is to place the cover or attach the wrap with Velcro, and you’re done.

Table Top Displays Will Help You Promote Your Business

Using a table top display is an economical and effective design choice for your trade show booth. A smaller scale banner or poster can grab visitors’ interest just as much as a full-height display. Custom graphics, product pictures and your company slogans are all possible elements to include in one of these trade show displays. The benefits of a smaller display include portability, reasonable prices, design versatility and easy inclusion in your sales presentations.

Benefits of Using a Table Top Display

A table top display is a prudent choice when you are participating in a trade show with limited floor space. Some trade show managers allot exhibitors different dimensions that increase in price as each participant requests more square feet to set up booth displays. In this case, a table top display is an economical choice that allows you to opt for a less expensive smaller floor space. With this budget plan for your trade show exhibit, you can then allot funds for other elements such as graphic design and sample products for visitors to take away with them. At some other trade shows, every exhibitor may be allowed the same square footage of display space. With these limits for your display booth, a table top display can be a much-needed space saver.

Putting together an eye-catching table top display is possible at a lower cost than purchasing a larger banner stand display for your trade show booth. A smaller scale banner can be just as effective at generating questions from visitors who may turn into new sales leads for your business. Many table top display designers also have a number of customization options tailored to your business’s overall image. These creative options can include:

  • Color schemes
  • Text and infographics
  • Your company’s logo or written slogan
  • Custom marketing messages tailored to specific audiences

If you want to assign your sales personnel to make product presentations, a table top display can be a helpful element without being too visually intrusive. A presenter can refer back to your core marketing messages rendered on the table top display, and this added visual element will help your business stand out in potential customers’ memories.

Selecting a High Quality Table Top Display

Deciding on the best table top display is a matter of considering your available floor space, the products and services you want to showcase and your target audience. To help your chances of good trade show returns, some initial market research will reveal information about your audience’s responsiveness to different displays. Much of this information is based on demographics, but one common element is the need to capture visitors’ attention quickly. Trade show attendees usually do not remember details about each booth they visit over the course of the entire gathering. A high-caliber table top display can help you become memorable to more new sales leads.

A table top display is an economical option designed for easy set-up as well as design flexibility. Arranging one entails unfolding the panels and often fastening them to a backing frame for added stability. Adding a professional-looking table top display to your exhibit plan is one of the most cost-effective means of showcasing your business at any trade show.

Portable Trade Show Displays – The Easiest Traveling Solution

Whether you are traveling to a local convention or heading to a trade show all the way across the country, traveling with your advertising displays can be frustrating and exhausting. From paying costly freight charges to ship your stand to and from your exhibit location, to struggling to carry your display to your booth space, a compact and portable banner stand is necessary for the on-the-go exhibitor to save on time, money and frustration. A portable banner stand makes it easy to transport your marketing tools to and from each exhibit space without breaking a sweat or exceeding your budget.

Consider retractable banner stands for instance, they allow you to conveniently transport your display with the printed banner recoiled within the aluminum base to protect your graphics and create a compact unit for storage and travel. Another convenient advertising solution is a vinyl banner, which can be easily rolled together and stored when not in use.

Also, table top displays are small enough to fit into your carrying bag or a suitcase to decrease your shipping charges and make traveling with your displays more manageable. Pop-up displays are another excellent portable choice, as they utilizes a collapsible hardware frame which compresses to a compact size when the custom printed fabric banner is not displayed.

Contrary to what people think, durable stands for indoor or outdoor use do not have to be big and bulky. Portable sign stands, like poster stands and teardrop banners are designed to be set up in minutes and either fold flat or be taken apart to be easily transported to the next convention. For restaurants or retail stores, display your portable outdoor stand during the day in the front of your business and take the displays inside at night.

From trade shows and business presentations to college fairs and special events, investing in portable banner display allows you to cut down on the time it takes to set up and take down your advertising displays as well as decrease the stress of traveling to and from your exhibit space.
 

5 Ways to Achieve an Impressive Booth on a Tight Budget

As an exhibitor at a trade show, attending the event and setting up your booth can be a strain on your finances. You want to produce an impressive company booth that will present your business in the best possible way. Though a professional-looking space can carry a hefty price tag, you should avoid skimping on quality to fill up space in your booth.

Smart planning for your trade show event will allow you to create an eye-catching display without going above and beyond your means. Follow these 5 helpful tips for achieving an impressive booth on a tight budget:

  1. Select cost-effective displays. Large, bulky displays that cost a fortune will not help you stay within budget and create a professional display space. Instead of conventional, sizable free standing units, opt for a retractable banner stand. Cost-effective and easy-to-use, a floor retractable banner stand is the ideal addition to your trade show space. Place one in the back of your booth or two on either sides of your display table and you are sure to attract visitors to your event space.
  2. Use what you have, and utilize displays you already have from past events to save money. Update your existing exhibits with new graphics and your display will be up-to-date without forcing you to purchase a completely new unit. Many advertising displays have the option to change the printed banner on the frame so when selecting displays, keep in mind that you may want to change out graphics in the future.
  3. Utilize your space. Creating a plan as to what the layout of your space will be is as important as the displays themselves. No matter the quantity or size of banner stands you have to work with, creating a pattern that allows for a traffic path for both you and potential visitors will make your space appear organized and professional. A well thought out layout will produce a surrounding that will help your event space be both functional and interesting.
  4. Create vibrant designs – focusing on attention grabbing graphics will help give your booth a boost. Since graphic design costs are usually priced by time used to create the design, having a clear vision of what you want to include in your design and what you envision the finished product to be will help shorten the design time and therefore financial costs.
  5. Include knowledgeable staff. Friendly staff members who offer expertise about your company and services to visitors are as good of a marketing tool as an effective advertising display. Train your employees on the specifics of your company and they will be the ultimate cost-effective and efficient marketing solution for your business.

For the cost-conscious buyer, an impressive booth that will make your competitors jealous and visitors compelled to stop at your company space is a must have!
 

Giveaways – The Secret To Trade Show Success

While many people underestimate the real importance of giveaways, successful and experienced companies make the most out of these promotional items. People love receiving gifts, that’s a fact, so there is no smarter strategy than using these items to act as permanent reminders of your brand and company. Offering giveaways is not optional, it’s necessary. So, all that you need to know is what kind of item to choose.

  1. Always set a budget before choosing one or item or another. Some of these objects may be more expensive than what you expect, so set a budget first in order to save yourself from future troubles. However, be careful. It is not advisable to choose low-quality items just because they are affordable. Giveaways represent your company and a low quality item with your brand printed on it is not exactly a great reminder of your business.
  2. If you are interested in promoting a specific product you should offer free samples, promotional discounts, and coupons to your targeted audience. If you are more interested in building your brand you should choose useful items that people can use every day: calendars, coffee mugs, tote bags, day planners etc. These functional objects have two purposes: reducing the chance to be thrown away and acting as a permanent reminder of your brand.
  3. If the trade show will last several days you can also select different items to give away each day. This is perfect to add a fresh and different touch to your daily exhibitions.
  4. In fact, you should choose two different types of freebies for different types of visitors. Have pens and other cheap items to give away to passersby and save those expensive giveaways to bestow on those potential clients that may lead into future customers.
  5. In order to improve your results, always train your staff properly about when to offer gifts. Make sure they know the importance of recognizing a good prospect before giving them one item or another. They must be wise and perceptive in order to get the most out of your giveaways.
  6. Research and find the best promotional companies that offer high-quality giveaways at reasonable prices. Ask for high-volume discounts that can make it more affordable for you. Make sure to print your company logo as well as the right messages on every item.

Giveaways represent a small piece of you company and that small piece will act as a constant reminder of your business and brand. So, choosing the right items to give away is not a trivial decision. Small details can make the difference and they can be the secret ingredient of your success.