Trade Show Press Kit For The Digital Age

The digital age came to stay and it has brought lots of benefits and useful tools that allow people to improve their trade show press kits to make them more creative and effective.

Design and presentation

Computers offer us a wide variety of options, power and flexibility to do a very effective job when preparing our press kits. Every person who decides to create a press kit should have a computer with good and powerful word processing software that helps them to do an effective job when preparing and designing their press releases, backgrounders, fact sheets, flyers and other promotional items. Professional word processing software gives us the chance to improve the presentation of our information. It provides useful tools to design well-formatted releases as well as bold-facing subheads that allow reporters, publishers and editors to scan the releases and quickly summarize the information.

digital trade show press kit

Digital data

Technologic age also offers us the chance to include digital items in our trade show press kits to enhance the impact of this marketing tool on the audience. This is the case of CDs, DVDs and USB memory devices. Many of the most successful companies include these items in their press kits as a way to provide digital data such as documents, promotional videos, music, virtual tours etc. In many cases, a copy on disk of your press kit could save space and time for editors when carrying your press kit or working with the information you provide them.

QR codes

Another useful digital tool that is gaining more and more popularity today is QR code. This is a very effective tool similar to barcodes but able to hold and share much more information. They are very useful for business promotion as they allow you to connect to the multimedia digital content that you are interested in announce. Editors, publishers, journalists and any interested person can scan or read a QR code with their smartphones. They can connect their device to a web browser and immediately link to the digital content on your company website. You just need to create your QR code by entering the proper data into the QR generator. The QR code can be placed on flyers, brochures, banners, catalogues or any printed or digital item included in your press kit.

digital trade show press kitHowever, since many people are not familiarized with the use of QR codes, if you decide to include them in your press kit, you must make sure that your audience knows how to use them. Besides, your QR code should lead to attractive information, giveaways, special offers, discounts, entertainment, how-to videos, and anything that catches your audience’s attention. It is highly recommended to link your QR code to a website that can be easily updated with new content considering that once you create a QR code you cannot modify it.


To promote your company or new products you can also include in your press kit different smartphone applications that provide users an easy access to your company and products information. There are many useful applications that you can include to facilitate editors and publishers to access to news, updates and other relevant information directly from their smartphones. You can also include QR codes to provide them links to download these applications from your websites. Actually, some of these applications can be designed to order your products and services right from your customers’ smartphones.

Electronic press kit

Thanks to the countless advantages that digital age offers us, today it is really easy and even more affordable to create an electronic press kit to promote our company, launched products or upcoming events. The content of these electronic press kits is similar to the hard-copy media kits but they can be stored and distributed on CDs, DVDs, and memory devices as well as posted on your website, providing easy access to the material and information that you are interested in sharing.

Without doubts, today there are many digital items and tools to create effective and professional press kits. That’s why it is imperative that any business owner, public relations professional and people involved in the business and marketing area be familiarized with the great advantages that technology offers to improve the quality, creativity and effectiveness of a press kit.

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