Post about "trade show tips"

Things You Should Avoid When Exhibiting At Trade Shows


Exhibiting at a trade show doesn’t necessarily mean you need to have the busiest booth, the biggest brand or the largest budget. A successful exhibitor also knows what to avoid from, so here are a few things you should think about:

Never choose a vendor only by the price. Smart exhibitors know that paying a bit more for a quality display or banner stand will save them costs in the long run, as they will last long.

Never commit to more than one show if you don’t the time and resources. Exhibiting at a trade show takes a lot of time, energy, funds and staff resources, so bouncing from one show to the next will eventually wear you down.

Never exhibit without a useful promotion. Giving away free stuff is a sure way to attract attendees, and if the free gift is also useful to the visitors, even better – it will set your brand in their mind while they use it over and over again.

Never repeat yourself. Having the same booth at the same trade show year after year will get boring eventually. Most trade show attendees come to these events for years, so they want to see new things and innovations. Make sure you refresh your exhibit every 3-4 years, and include trendy colors, designs and technology.

Take these suggestions into account before you head out to your next trade show. Planning ahead is crucial and can make all the difference between success and failure.

Before You Head Out To The Trade Show – A Few Tips


If you are about to present at a trade show, you should take the time to arrange every detail before you head out. There are a few simple tips that will make your showcase a success, so follow them carefully.

  • First thing you should do is to make sure you exhibit at the right place. Many times, trade show exhibitors participate in events that are not right for them, or without even knowing why they go (because they went last year, or because it’s a big show). You need to make sure the show is in the industry of what you offer, and you have indeed something to offer, and not just go blindly.

  • Following this advice, look for shows where there would be a large percentage of potential customers. Also, plan your presentation to apply to that certain crowd, based on age, demographics, line of business or fields of interest.

  • With that in mind, design your exhibit booth to appeal to those potential clients. A lot of times, exhibitors design their booths to praise their company or to show off a leading product. This is not the best idea, although it’s important to stand out, you don’t want to come out as a show off.

  • Instead, focus your message to best appeal potential clients and prospects. Don’t invest everything on the logistics, you have to leave time and budget for your marketing strategy. It’s important to take care of the shipping, installation and the design of the booth, but it’s equally important to invest in marketing, giveaways and press release announcements.

  • Another important aspect is your staff. Those people that occupy your booth and welcome visitors must be both highly trained and professional, and also friendly and approachable. Your staff must be well trained, so make sure you don’t leave without having a meeting and going over every aspect and scenario with your team members.

  • In many cases, the prime objective of presenting at a trade show is to get potential leads. For this you’ll need a follow-up plan to contact those leads after the show. It’s best to assign a certain staff member to enter the leads, and have a smooth process for getting those leads quickly to the right sales people.

If you read those guidelines and you realize you haven’t followed them, now is the time to start embracing them and follow them. Before your next show, make sure you have all the info you need to make it a success.

Are You Participating At The Right Trade Show?

Exhibiting at a trade show can offer you a wonderful opportunity to connect with prospective clients and colleagues, and most importantly – the get a lot of exposure. But simply participating at a random show is not the best idea – you need to know which event is the most suitable for you.

Go over these points before you decide on a particular trade show, and even consult with trusted authorities in your industry for recommendations or guidance.

Start with choosing the location. A lot of times people tend to ignore local trade shows because they think these events are too small. Maybe that’s true, but if there is a high chance to find your targeted audience in a local event, it will be worth the investment. Plus, you won’t need to travel far, so a lot of expenses like shipping and accommodation will be significantly reduced.

international event

Another important issue is the related industry. If you are a mobile phone manufacturer, you shouldn’t attend events related to cosmetics, right? This is of course an exaggeration, but be sure to choose wisely and not only base your decision on location or costs.

Lastly, do not register at the last minute. If you find a show that interests you, but it starts in 2 weeks, it would be best to register as a visitor and check out the event. This will give you the option of seeing the venue, exploring ways of transportation and checking out your competition. Next year, register early and you’ll be prepared for the show, knowing exactly where the best booth locations are, what are the easiest access ways and where it’s best to stay.


Presenting At A Trade Show For The First Time? Here’s What You Should Know

All businesses are looking at different routes to expand their business and spread the word about their product and services, and one such route is a trade show. Trade shows are a great opportunity to capture the interest of potential clients and customers. If this is your first time at a trade show, there is a lot you need to know, so read carefully.
trade show booth
First, do your homework. The Internet is the best place to search for different trade shows so you should pick and choose the ones you want to attend. You might also want to look for events within your industry. After choosing the right trade show, work on your goals and what you are expecting.

Next – you need to register. In most cases, shows organizers allow you to book online but there are some who require you to call or email. Don’t wait until the last minute, but you can leave booking until at least a couple of weeks after registration have opened. This will help you to choose the best possible spot according to who else has booked a booth at the show.

Remember – choosing a good spot is very important. When you are offered a location, make sure it’s in a high traffic area, has good lighting and a lot of space. Your booth will reflect your business, so use your brand colors plus attractive and bright colors that generate interest.

Don’t leave traveling and accommodation to the last minute. Accommodation around trade show venues tends to get booked up quite quickly so be sure to book a room as soon as you have registered with the show.

Follow these essential tips and make your first show a great success.


Learn The Key To Success – Set Up Your Goals

We all know that trade shows are the perfect place to showcase your business, your brand or your products. But it’s not enough to just show up and set up a booth, you need to set some goals in order to succeed.

setting up goals

The thing with setting goals is that it gives you the opportunity to design a certain plan and then execute it. In the case of presenting at a trade show, your goal is to increase sales, generate good leads and interact with prospective clients.

At the trade show itself, you can build relationships with both prospective clients and with fellow presenters. It’s important to maintain a friendly relationship with the other exhibitors, as you can help each other, sending one another clients that might use the other exhibitors’ product.

Another thing that trade shows are great for is testing a new product. If you are about to release a new product to the market, it would be a great idea to try it out first, on a small crowd. That way, you will get the necessary feedback, and correct things if needed, before launching the product.

Another goal that you can set for yourself is to experience in something new. For example, if you feel that you are at the top when it comes to customer service and lead generation, then focus your efforts on creating a state-of-the-art video presentation, or an innovative display design. This way, you’ll experience in a new territory, and expand your knowledge as well.


How To Make A Press Kit For Trade Show

handing foldersAs a presenter at a trade show you have the chance to promote your company and show everyone what you have to offer. An important element you should include in your presentation is a well-designed press kit. When you hand out press kits you grab attention not only from the press, but also from every other visitor that would want to learn more about your company.

Distributing press kits to editors and journalists will make their job easier when they come to write about your business. Press kits will provide the necessary information that they need. A press kit is your chance to give media contacts everything you want them to know about your business, product launch or service. Any good press kit must include:

  • Press release. The press release will be distributed at news sites, but you must also include it in the kit. This will help reporters to cover the story easily, instead of going through all the online news sites to find your release.
  • Company background. The background page has to be short and informative and not be longer than one page. It should cover and highlight only the important facts about your company and the product. A short company bio, location and accomplishments, plus product specifications and pricing will suffice.
  • High-res images. It’s an absolute must to include high-res images (at least 300 dpi) in your press kit. Unless the reporters take their own images at the event, they will need quality images of the product they report about. Images of your product, personnel and business logo will definitely help. To make them easy to incorporate into any page layout, be sure to provide images on a plain white background.
  • Contact information of your PR person. It’s best to include a page with your PR person’s contact information and any other relevant contact info at your company. It must contain phone numbers, email address and any other way to get in contact with the PR person.
  • Business cards. You should include a few business cards or brochures inside the press kit. It will be available for the reporters when they need to get in contact with someone in your company, or to hand out to other colleagues during the event.

Now that you have your press kit ready, start spreading the word about your business and products. Don’t forget that a press kit is a necessary marketing tool, no matter how large or small your company is. It is an extremely effective way to distribute your company information among different media contacts.


Table Throws – A Great Way To Advertise

table cover

In any advertising event, whether it’s a trade show, a conference or a sponsored sport event, it’s important to find creative ways to advertise yourself and your business. The point is to attract the potential clients and draw them to your stand or booth.

Table throws are a great way to market your business. At almost any promotional event there will be a table, and leaving it naked would be a crime. You need to get full attention from visitors, and a table cover will definitely do the work.

Eye catching table covers will ensure that your target market doesn’t forget about your brand when they approach your stand. They act as a secondary but equally important brand recall agent, and are considered an important commercial signage to have as part of a marketing strategy.


Knowing the 7 Types of Trade Show Giveaways

Trade show organizers mindlessly buy trade show giveaways, but they seldom know that giveaways can be classified into 7 types. Depending on the trade show’s theme, the giveaway’s effectiveness will vary. To help you discover the potential of trade show giveaways, we categorized them into 7 types with their corresponding strengths and weaknesses.useful giveaways

1. Ready-to-Wear – RTW giveaways are highly valuable. It’s also considered a great avenue to print your shirt’s logo for a wider advertisement and marketing of your products. The downside to this giveaway is when you rushed its production making it look unpleasant.

2. Edible Treats – edible treats are priced for their enormous potential to attract large sums of attendees. The only trouble with this kind of giveaway is that after the item has been eaten, it will leave no souvenir to the visitor to remember the trade show.

3. Informative Souvenirs – for trade shows that target a specific audience, informative souvenirs are a great option. You can customize it into attractive little pieces of advice for a field you share in common. However, avoid rushing this giveaway since it can take a lot of time to finish.

4. Hot Stuff – this kind of giveaway can attract the greatest range of attendees. Hot stuff souvenirs should be trendy and up to date with the latest media personalities and news. It’s a sure clincher for those who want great numbers of attendees in their trade shows.

5. Bargain Giveaways – these are cheap things that do not cost as much as personalized giveaways or invitations. The only thing you should avoid when choosing to give this kind of thing is to make your product line look cheap. Bargain giveaways should be cheap, but nonetheless elegant to the eyes.

6. Useful Things – this is probably the most expensive type of giveaway. While it can give your attendees a lasting impression, useful giveaways normally can’t be enough for the entire population of visitors.

7. Personal Giveaways – personal giveaways are highly meticulous to make, and can only attract a certain amount of target audiences. It is seldom used as it can often lead to fewer buyers.

Tips on Pre-Show Marketing and Trade Show Promotion

Inviting visitors to your event is an important aspect of trade show planning. A large part of attendees get informed about your trade show even before the exhibit starts. As such, it becomes important to discuss how pre-show marketing and promotion can make wonders for your trade show exhibit.

the social mediaPre-show promotion involves an aggressive attack on the social media spheres and existing networks. Maximizing these connections can result in an enticing invitation that no one can possibly resist. However, organizers should take into mind that invitations should show the exhibit’s agenda. According to a study on trade shows, 76% of visitors already know or prefer to know a determined agenda before going to the event itself. The invitation should also avoid to be condescending and presumptive. Rather, it should be subtle and its marketing value should be subliminal.


Here are three ways to get your visitors hooked to your next trade show event.

Videos on Youtube

This strategy of optimizing video techniques is a usual tactic of trade show organizers today. They shoot video clips that promote the event and spread it all over youtube until it reaches the mainstream social media (e.g. Facebook, Twitter). The video should be clear and focused without compromising its entertainment quality. Videos that are not entertaining can only reach a limited degree of virality and hence, are ineffective in promoting events.

The Web

Your company’s website should also function as a constant invitation to visitors. The website should contain lists of products you supply, the companies you conduct business with as well as the latest news regarding new trade shows in their area.

Using the Social Media

One of the major media trade show organizers use to publicize their events is the social media. Social media sites such as Facebook, Twitter and Youtube all have potential contributions to a highly viral event. One of the ways to maximize your online presence is to create a group for your company. Another strategy is to join existing groups that have huge networks so you can plug your event right then, and there.

Trade Show Tips: When Disaster Strikes

Anything can happen in an actual trade show. Your booth designs can go wrong, your products can get broken, your giveaways might get lost, etc. The point is, you have to be prepared for the unexpected. One way to avoid trade show disasters is to always bring your trade show emergency kit. Your trade show kit should be handy, convenient and has everything you need for disasters that might come your way.

An emergency kit
Here are the tools you’ll need for a disaster-proof trade show event:

Office Trinkets – Include extra business cards, pencils, pens, markers, highlighters, tape, staplers, scissors, papers, rubber bands, notepads, glue sticks, paper clips and clips.

Heavy Duty Tools – Just in case electricity goes down or some technical glitch happens your way, bring a flashlight, screwdrivers, a hammer, measuring tape or anything that might be great help for your trade show needs.

Cleaning Materials – For spoiled liquids, dirty floors, mud pools – always bring your cleaning materials such as paper towels, adhesive removers, carpet stain remover, bleach, cleaning wipes and a mini wiper.

Extra Exhibit Part and Pieces – If your exhibit products go awry, it might be handy to bring replacement parts, light bulbs, connectors, double sided tape, Gaffers tape and other repair tools your exhibit might need.

Miscellaneous Items – Anything you or your booth staffers might need. For example, breath mints, tissue, sewing kit, eye drops, first aid kit and some basic over-the-counter medicine such as Advil, Tylenol, Valium, etc.

Organizing your own trade show emergency kit can take only 30 to 45 minutes depending on the availability of resources. The best part here is that you can still reuse them come your next exhibit. Just make sure you change some of the tools depending on your show’s specific needs.