Post about "trade show preperation"

Preparation Tips Before Your Next Trade Show

Trade show participation is one of the most effective ways to promote your business’s products and services. Exhibiting at a trade show can help you build your customer base noticeably within a short time frame. Planning for a trade show exhibit may seem overwhelming, but the process is quite simple once you break it down into manageable steps:

Exhibiting for the first time?

The first recommended step is to research upcoming trade shows in your local area and business niche. A number of online databases are published with the most current information on upcoming shows. Select those you believe would be the best fit, and factor in the costs of registration and travel. Also research the trade show organizers’ individual websites and find out about any perks or benefits the organizers offer to registered exhibitors. Note any requirements such as trade show booth space restrictions and check-in times at the beginning of the show.

While planning your trade show exhibit, make a list of the goals you want to accomplish from your participation. Decide which goals are going to be your top priorities, whether those include gaining more customers or networking with other industry professionals.

One common mistake among first-time exhibitors is waiting too long to book accommodations for trade shows out of town. Places to stay close to the exhibit hall will fill up quickly, so rooms also need to be booked as far ahead of time as possible. If possible, reserve both your exhibit space and hotel rooms at the same time, and be sure to print out confirmation emails of both.

Setting up your exhibit

Booth design is essential for bringing in interested customers and for presenting your business in the best possible light. Colors need to be appealing but not overly bright or gaudy; they also need to coordinate with your banners, brochures, posters and product packaging. Retractable banners are favorite choices among experienced exhibitors because of their easy set-up and portability. Using catchy logos, placing your contact information in prominent spots, and giving out free promotional items are also proven ways to bring in good numbers of booth visitors.

A vital preliminary step is to research the trade show floor layout to find the ideal spot for your booth so that it can get the highest amount of foot traffic possible. Booths located in the front and center of the floor sections have the most visibility, and they also usually have the best lighting for showcasing your products. These spots tend to fill up quickly, so early reservations are a must. Most trade show organizers now make booth registration available on their websites, and it’s a good idea to sign up for email alerts that will notify you as soon as booth registration opens.

Make a last minute checklist

Before leaving for the trade show, a complete last-minute checklist will ensure everything goes smoothly and you’ll have the best results from your exhibit:

  • Send out email newsletters to your subscribing customers, reminding them of your trade show event and its exact location.
  • Post announcements on your social media pages about your upcoming exhibit.
  • Review the important points of your sales presentations with your booth staffers. Recruit your most experienced employees with the best customer service skills to work your trade show booth.
  • Make sure all your poster stands, banners, brochures and promotional freebies are organized, packed and ready to go.

Organization and preparation are two essential parts of trade show exhibiting, and these will ensure you have a productive, relatively stress-free time as an exhibitor. The time and effort you put into a trade show exhibit can pay off many times over in terms of building your core customer base.

Why Should You Train Before Your Next Show

Entering a training program (provided by the organizers) before the show is a very smart move. Why? Because it helps you set your goals, get critical info about attendees and even specs on your allotted exhibit space.

business presentation

This training must be scheduled at least a few months before the show, to leave you enough time to get ready with all the aspects. Just as you wouldn’t start training for a marathon 2 days before, you can’t train for a show 2 days before either, you need time to prepare.

The most effective information you need to make sure you’ll get involves the show’s attendees and marketing strategies. If you know the general ages, demographics and areas of interest of the attendees, it’ll be a lot easier to set your marketing goals. Also, you would be able to start spreading the word about your participation at social networks and aim to those sectors that would most likely be attending the event.

Another benefit of the training is that it gives you a general idea about your competition. If you know in advance that a major competitor is also exhibiting, you can set your banner stand message to highlight a certain benefit over them, or even set an early launch of a unique product.

If you can’t attend the training in person, ask to see if the organizers offer other training formats like webinars, podcasts or Twitter chats. This way, you’ll be able to attend the training without actually being there, and still learn everything you need.

Planning Ahead Before Outdoor Events – 3 Critical Tips

An outdoor event is not a lot different from any other event or trade show, with one major exception – the weather. It doesn’t matter which season it is, you need to be prepared for every scenario, if it’s hard rain or burning sun.

Tip no. 1: provide shelter

Any event that takes place in the open air can present you with the problem of shelter. In the summer, there is nothing blessed than a roof over our heads, blocking the sun from burning us. This is equally important for your visitors as well as your booth staff.

In the winter (or any other rainy season), a roof will provide a safe place where you won’t get soaking wet. A canopy pop-up tent is the perfect solution for these occasions, as its water-resistant fabric is perfect for winter, summer, and everything in between. Plus, it’s a very powerful marketing tool, as you can print your company’s name, logo and even message on the walls and the roof.

pop up tent

Tip no. 2: Check the weather forecast

This might sound obvious, but a lot of exhibitors tend to forget to check the weather forecast in the days before the show. For starters, know where you are going to and what the general weather conditions in that place are.

Moreover, check the forecast every day about a week before the event. Things might change overnight, and if you had that information 2 days beforehand, you might had a chance to do something about it, but finding out in the morning of the event that it’s going to rain and you don’t have any shelter to provide, this can be very devastating.

Tip no. 3: offer useful giveaways

According to the weather, choose useful giveaways that will really come in handy. If the event is during the winter, offer hot beverages, umbrellas, scarfs, ear warmers or mittens with your company’s name and logo, and you’ll soon see how your booth is flocked by guests.

In the summer, you can offer ice cream or an iced beverage, and accompany it with a hat, a small battery-operated fan, flabellum or even a sunscreen spray. Make sure that you choose an item that can be printed with a compelling marketing message or your name and logo at the very least.


Learn How To Make The Best Trade Show Media Kit

When presenting at a trade show or conference, you must have a media kit to hand to visitors or reporters covering the event. The trade show media kits’ main purpose is to generate a lot of buzz about your business and presented product.

Therefore, a complete and well-planned media kit is essential to your overall success, because it will get the word out to as many people as possible before and during the event.

A successful trade show media kit must include: press release, company background information, product samples, brochures and catalogs, promotional items with the company’s logo, and hi-resolution show booth

The press release is basically an announcement of your business’s participation in a specific event, and it has to abide press release rules, such as the release date, byline, a subtitle and company info. It usually includes the dates, times and locations of the event as well as general directions of where your exhibit will be located and what products will you be showing.

It is highly recommended to include some promotional items in your media kit. Items with your company logo will get your brand name into people’s minds during the trade show. Such promotional items can be mouse pads, pens, flash drives and so on.

A catalog is an invaluable resource for journalists to get familiar with your products, and if you include a CD or flash drive with high-quality product images, it would be best.

If you follow these tips for making a smashing media kit, you will undoubtedly succeed in your next trade show. Good luck!


Knowing the 7 Types of Trade Show Giveaways

Trade show organizers mindlessly buy trade show giveaways, but they seldom know that giveaways can be classified into 7 types. Depending on the trade show’s theme, the giveaway’s effectiveness will vary. To help you discover the potential of trade show giveaways, we categorized them into 7 types with their corresponding strengths and weaknesses.useful giveaways

1. Ready-to-Wear – RTW giveaways are highly valuable. It’s also considered a great avenue to print your shirt’s logo for a wider advertisement and marketing of your products. The downside to this giveaway is when you rushed its production making it look unpleasant.

2. Edible Treats – edible treats are priced for their enormous potential to attract large sums of attendees. The only trouble with this kind of giveaway is that after the item has been eaten, it will leave no souvenir to the visitor to remember the trade show.

3. Informative Souvenirs – for trade shows that target a specific audience, informative souvenirs are a great option. You can customize it into attractive little pieces of advice for a field you share in common. However, avoid rushing this giveaway since it can take a lot of time to finish.

4. Hot Stuff – this kind of giveaway can attract the greatest range of attendees. Hot stuff souvenirs should be trendy and up to date with the latest media personalities and news. It’s a sure clincher for those who want great numbers of attendees in their trade shows.

5. Bargain Giveaways – these are cheap things that do not cost as much as personalized giveaways or invitations. The only thing you should avoid when choosing to give this kind of thing is to make your product line look cheap. Bargain giveaways should be cheap, but nonetheless elegant to the eyes.

6. Useful Things – this is probably the most expensive type of giveaway. While it can give your attendees a lasting impression, useful giveaways normally can’t be enough for the entire population of visitors.

7. Personal Giveaways – personal giveaways are highly meticulous to make, and can only attract a certain amount of target audiences. It is seldom used as it can often lead to fewer buyers.

Maximizing Your Custom Trade Show Display

It is essential for every trade show event to maximize the space allotted for graphics, display, fonts and banners. Trade show designers should always make it a point to consider which parts should be highlighted and which parts should be left alone. This will allow a clean, yet effective custom trade show design.

A simple yet effective trade show design
Show Only What is Necessary

When designing trade shows, some exhibit managers tend to throw in all the information on a single space without considering first how it would look like to people seeing it. Sure, they will find all the information they need, but will this keep them interested on the show? The answer is NO. When designing pieces that show vital information for your trade shows, make sure to put only what they need to see. Other information can simple be left out or relocated to other spaces in your exhibit area.

Depth is the Real Star

Trade show booths should be designed in such a way that the front will pique the customers’ interests and invite them to go inside the booth. As such, the front act for trade show booths should normally look vibrant and suggestive of what’s inside. However, when they enter the booth, make sure to show them the depth of information they will learn. It is important to keep them interested to avoid using bland designs that will make them yawn or fall asleep.

Aim for the Stars

The height of your displays is another important element in trade show design. You should make it a point to place a design that would catch visitors’ attention from far away. Determine the optimal height from which these decorations should be placed in for them to effectively capture the attendees’ attention from afar.

In essence, always study how depth, height and brevity will help your trade show designs to be inviting and informative at the same time.


Tips To Follow Before Your Next Trade Show

In the trade show world, it’s important to prepare and get some things done in advance, before the deadline gets too tight. The more you prepare in advance, the chances are you will be able to tackle any issues that will rise during the preparation period.

big crowded event

As soon as you get the specifics of the location of your booth and the size of space allocated for you, you can start designing the appearance of your booth. There is no point in starting the design before you get a certain location, as this might cause you to change everything you’ve planned. According to the space you have, use it appropriately – don’t stuff too much or have too little in your booth.

Another thing that should get your attention is digital appliances and lighting. Make sure that the lighting highlights the parts you want to show, and use special effects to get a special look. Also, take care of the digital aspect and make sure that everything works – from internet connections to USB and video presentation. Always have a few spare cables in case something doesn’t work.

Don’t focus on only one angle, think widely. A visitor might enter your booth from the back, so it’s important that all areas will be engaging and capturing, otherwise people might enter and leave without you even noticing it.

Remember that the sooner you take care of all these specifics, the less you’ll have to worry about later on. Close to the event date, go over everything again and make sure you didn’t forget anything. In this article you can find a few more helpful ideas: 10 Tips to Check Off for Your Next Trade Show.