Post about "promotional items"

Giveaways – The Secret To Trade Show Success

While many people underestimate the real importance of giveaways, successful and experienced companies make the most out of these promotional items. People love receiving gifts, that’s a fact, so there is no smarter strategy than using these items to act as permanent reminders of your brand and company. Offering giveaways is not optional, it’s necessary. So, all that you need to know is what kind of item to choose.

  1. Always set a budget before choosing one or item or another. Some of these objects may be more expensive than what you expect, so set a budget first in order to save yourself from future troubles. However, be careful. It is not advisable to choose low-quality items just because they are affordable. Giveaways represent your company and a low quality item with your brand printed on it is not exactly a great reminder of your business.
  2. If you are interested in promoting a specific product you should offer free samples, promotional discounts, and coupons to your targeted audience. If you are more interested in building your brand you should choose useful items that people can use every day: calendars, coffee mugs, tote bags, day planners etc. These functional objects have two purposes: reducing the chance to be thrown away and acting as a permanent reminder of your brand.
  3. If the trade show will last several days you can also select different items to give away each day. This is perfect to add a fresh and different touch to your daily exhibitions.
  4. In fact, you should choose two different types of freebies for different types of visitors. Have pens and other cheap items to give away to passersby and save those expensive giveaways to bestow on those potential clients that may lead into future customers.
  5. In order to improve your results, always train your staff properly about when to offer gifts. Make sure they know the importance of recognizing a good prospect before giving them one item or another. They must be wise and perceptive in order to get the most out of your giveaways.
  6. Research and find the best promotional companies that offer high-quality giveaways at reasonable prices. Ask for high-volume discounts that can make it more affordable for you. Make sure to print your company logo as well as the right messages on every item.

Giveaways represent a small piece of you company and that small piece will act as a constant reminder of your business and brand. So, choosing the right items to give away is not a trivial decision. Small details can make the difference and they can be the secret ingredient of your success.

How To Choose The Right Giveaway For Your Next Event

Trade show exhibitors often wonder which giveaway will draw lots of visitors to their booth. Choosing the right promotional item for your target audience can be pretty tricky and should be thought about carefully. The right giveaway should reflect your business, your booth, and your budget.

The answer to which giveaway is the right one relies on a few in-depth questions. Much like the 5 W’s in journalism, ask yourself these questions:

  • Who is attending the event – identify your target audience, their interests, their background, their average age, demographics, and so on.
  • What are your goals from this event – generating leads, increasing brand awareness, introducing a new product, etc.
  • Where are you giving away those items – is it outside or indoors? Is it a festival or an industry trade show?
  • Why are you giving something away? It should be useful in some way, whether it’s a sample product or a customized tote bag to carry all the brochures and media kits.
  • When do you plan to give the items away – goes for time of year as well as specific hour of the day. If you give a tote bag for instance, give it at the beginning of the day, but not too early, to give people a chance to collect a few items – they’ll appreciate it a lot more.

Another way to help you decide on the right giveaway is to look for hot trends. These can be in your specific industry, or just hot in general – like large memory flash drives, microfiber screen cleaners, smartphone cases, thermo bottles, portable mobile chargers, and even t-shirts, that might be old school but still very useful.

Even generic giveaways might work well for exhibitors. If you don’t have a new sample to give, and your budget can’t afford technological items like flash drives or chargers, then you can always go for some old tricks that work: pens with your logo, hats, t-shirts, magnets, keychains, etc. These items might get thrown away eventually, but they can be used for a short period and stick in your prospects memory for a while.