Post about "product samples"

Trade Show Promotion Ideas

Trade shows always require planning, creativity and effective strategies that respond to your specific purpose. For example: To position your company as the leader in the industry, you will require a large space and a very high quality exhibit. If you are looking for the first position in the technology niche, then you must keep an updated display with the latest and greatest components.

If you are running a service business, make sure you offer a display with open and nice areas for visitors to feel comfortable enough. If you have a tight budget or you are a small company, make a good use of retractable banners and inexpensive popup. However, no matter your specific purpose, certain ideas are always of great help to make the most out of any trade show.


The use of display graphics is always very useful for any company to promote its products, services or brand. But, it is imperative to create great graphic designs to be able to attract visitors’ attention into your booth. When designing your banners always use only the necessary words and images to convey your message. Remember the rule: “Less is more”. Bullet points shouldn’t have more than 10 words and you should also use colorful images to catch the eye. It is important to ensure that logos and text can be read from a distance of 15 feet.

trade show promotion ideas


Location is crucial. Since we drive on the right, people always turn right when entering an exhibition. So, if you want people to see your display first, try to locate the stand on the right aisle of the exhibition.

Trained staff

You should always train your staff. This is a key factor in the success of any trade show. Make sure that they know all the details and understand the messages that you want to give. As appearance is so essential in these events, you could even consider hiring a model to promote your products. Ensure that they are ready to do a good job. Your staff must be available, making eye contact with visitors and ready to talk to them.

Samples and catalogs

Always offer a free service or product to all the visitors at the trade show. You should also include a super special offer that only people registered at your booth can have access to.

Take advantage of the advertising chances offered by many trade show organizers. Trade show catalogs and diaries usually receive much more attention from visitors than individual advertisements. Generally, organizers offer free editorial in their trade show catalogs. This is a great opportunity, considering that these catalogs are usually kept for a long time after the show is over as a good reference of sources. Free signage such as tickets, badges, catchy flyers and passes are usually included in your booth rental. If not, you should certainly include them in your advertising budget as a great chance to put your company brand, logo or name product in full view of everybody.

What To Include In A Media Kit

media press kitYour company is never too small to think about having press kits. Media kits are essential to open doors. They are an excellent marketing method that offers information to people interested in knowing about you, from reporters and editors who want to write a news story about your company or any launched product, to anyone who wants to collaborate with you. Knowing what to include in your press kit is imperative because a media kit is a great way to put the spotlight on your company.

Here are some tips to help you create your own media kit:

First of all you must include press releases. This is probably the most important element of any media kit. If you have a new product a press release can help you introduce it. The same way, if you have any news story such as a merger with another company or any upcoming event, a press release will help you to announce it.

Another important element is backgrounder. It will provide information about your company, its vision, interests and mission. It can include some biographies about important executives and public faces behind the company.

You should also include catalogs, images and logos. It is always essential to make sure that they have high resolution. Remember, quality is the key. You cannot promote a high-quality product by using poor materials. You can also add a brief letter addressed to the media thanking them for their interest in your company. In this letter you should list what you include in your press kit.

what to include in a media press kit

If you are promoting a new product you should certainly include a sample of the product. This is always a very creative way to attract media and to give press people the chance to taste on their own the product you offer.

You can also make a good use of some digital features to include in your press kit: CDs and DVDs with images, demos, presentations and video tours as long as they are necessary and useful for editors and reporters.

You should also include a past press coverage. If your company has been covered by any newspaper or magazine you can include a press coverage where you detail those media outlets. Many people like to include a list of articles written about their company or even some samples of these writings. This could be interesting, but don’t overdo it.

You should also include if possible personalized items in your media kits. Anything where you can put your company’s name and logo could work. Pens, pencils, mouse pads, stress relief balls, magnets, notepads, stickers and so on. They tend to be great advertising tools because people always use them. So, your company’s name will be just in front of them.

Always include your contact information. A few business cards with your email addresses, phone numbers, location and website URL is the most recommendable choice.