Post about "press release submission"

When Is The Best Time To Publish A Press Release?

When people publish a press release, they usually put a lot of efforts in writing it, editing it and making a professional press release. But something that not many take into account is the timing of publishing.

best time to publish a press release

First you need to make sure that the press release covers something that already happened. Even if it’s one day after the launch of new product, it’s okay. Just be sure it’s not published before the launch.

Another thing to consider is which the day of the week the press release is published, and when it is sent. It usually takes a day or two before a press release is published, so it is best to send it to editors about 3 days before you want it to be published. Consider that during the weekend, their mailbox is flooded, so the best day to send the release is Monday, around noon, after they read previous e-mails.

Also, consider holidays before you send the press release. If you know you need to publish something and a holiday is coming up, do your best to send it and get it published at least a few days before the holiday.

 

How To Write A Professional Press Release

Since a press release is a piece that will be published at newspapers or online news sites, having a newsworthy subject is more than essential. However, no matter how sensational your news is, if you don’t present it properly, you won’t succeed. Knowing how to write a press release is the only way to guarantee it will be accepted and published by important editors and publishers.

When writing your press release you must consider that the first thing that editors read is the subject line of the email or request. So, you must catch the editors’ attention right from the very start. You should always keep it short but with a powerful message. Tell exactly what the editors need to know. Remember, you are not trying to sell them your news, you are trying to sell them the idea that readers will be interested in your story.

writing professional press release

The format to follow should be: company logo, contact information, title, subtitle, summary, body and boilerplate.

Title is probably the most important part of any press release. Editors or reporters are not interested in helping you making money, they just want to know if you can offer them a good story. So, use just a few and short words to state your most exciting news like you see in newspapers every day. The press release subtitle is always the perfect tool to flesh out your angle and hook editors or reporters.

Now, you must work on your summary. Summary must be a short and concise introduction to the release itself. Say what you need to say in no more than one very short paragraph. A traditional summary should include the 5 W’s: who, what, where, when, why and how of the release.

Whether summary or body, they both need to be written in an easy and readable way. Don’t try to impress your readers with complicated words and extensive vocabulary. According to studies, short sentences and mono syllabic words generally have more impact on readers. You should be very careful about grammar and spelling errors. Never write in first person, always do it from a journalistic perspective. Try to keep it short. One page press release is ideal.

Finally, you should use one or two sentences to write about your company: who you are and what you are offering. This is known as the boilerplate (or bio, for short).

Also pay attention to the search engine optimization. You should make a selection of a few keywords and always include your primary keyword in the title. Secondary keywords should be spread out on the content. Body should always include main and secondary keywords. Links should be focused on your keywords too. Inserting too many links could make your press release look like spam. So, it’s important to place links subtly. You should always place one link in the first paragraph and one link in the last paragraph. It is also recommendable to include URLs as links.

 

Learn Essential Press Release Basics

Press releases are one of the most common public relation strategies used today to attract media attention, announcing a new relevant product or an event launch and increasing your public presence and your brand’s popularity. They involve news stories, news products, sales, upcoming events, awards etc. Magazines, newspapers, television and radio stations are always looking for good stories to print or announce. That’s why, press releases play an important role in your marketing campaign.

essential press release basics

Relevancy

When it comes to press releases you must make sure that your news stories are good, well-written and interesting enough. Being honest, editors receive thousands of low-quality and irrelevant press releases every day. Press releases that are not designed in a proper format, or those who are irrelevant, or just self-serving ads are immediately deleted. However, editors get really interested when they notice that someone is submitting original and interesting story. This fact always helps you to increase your business prestige and eventually, editors will trust in your company, publishing and sharing more of your press releases.

However, there is no point in sending your press release out to every editor. This could be a waste of time, resources and money. You must find the relevant journalists in your niche, those who might be interested in covering your news stories. A proper press release distribution can make the difference between getting your news at the right time to the right audience and becoming a labeled spam. Thus, a crucial element in any press release distribution is getting a highly targeted media contact list.

Contact List

Creating a list with the most relevant media contacts could be really hard. It is not easy to find names, addresses, emails and fax numbers of editors and reporters who might be interested to write about you. However, once you have done it properly, you will notice the results. You can always save time and resources by hiring a press release company that offers the service to develop this highly targeted media contact list for you.

If not, any search engine will be a great way to find relevant reporters. Search by media name, publisher name, publication type or any kind of keyword related to your niche and audience. Always make sure that the sources have up-to-date information available and remember, if it is not important don’t include it.

Now that you have created the highly targeted list you should send to editors a request permission to submit your press release. However, always consider that editors change email or fax addresses frequently and sometimes your request permission doesn’t reach them. So, if you really need to call a certain editor, you should definitely do it.

Submitting The Item

An effective method to distribute your press release to publishers and editors who might be interested in publishing it on their websites is through newswire. This is an excellent service and the costs usually depend on the number of words. Newswire sites tend to be very reliable and many journalists use them to get information and good ideas for stories.

Another useful way to submit and distribute press releases nowadays is through press release submission websites. These websites offer paid and free press release submission. If your press release has the proper format it will be immediately approved and successfully distributed to a large audience. Besides, this technique can also help you from the SEO point of view because many news sources as well as search engines take news from these kinds of websites.

Always pay attention to timing. Many press release distribution websites give you the chance to select when you want your story to be published and distributed. In any case, it is better to have your release sent out on a Monday morning than on Friday evening. In the case your press release is covering any upcoming event you should make sure that it will be distributed with enough time to let readers organize their schedules to attend it.