Post about "outdoor events"

Outdoor Advertising With Banners And Flags

Spring is here and summer is on its way, and the warmer weather brings various outdoor trade shows and festivals. These types of events allow you to promote your business and network with other members of the local community. Just as with indoor events, your exhibit booth needs to stand out from the crowd in order to draw customer traffic. Planning an outdoor display comes with a few different considerations, and a number of accessories are available for creating colorful, interesting exhibits that show off your products and services.

Outdoor displays

In general, outdoor exhibits rely more on banners and similar elements to grab visitors’ attention. One of the best options is to have a large custom-designed vinyl banner that reflects your business’s mission and culture. Bright colors on a banner are great options, as long as they coordinate with the rest of your display and with your product packaging. Outdoor vinyl banners are designed to withstand all kinds of weather, and they are durable enough to last for a few years at least.

No matter the weather outside, you should take some measures for shielding your display from the sun, wind or rain. Customized tents are excellent options, and they’ll also protect your booth employees and attendees from the harsh sunlight. Another major advantage of outdoor displays is that you have fewer space restrictions most of the time, so you’re free to add accessories outside your space, including teardrop flags with your business logo.

Outdoor banners and flags

Teardrop-shaped banners or feather flags placed right next to your booth will help bring in visitors as they see the flags flapping in the wind. These types of flags take only a minute to stake into the ground, and they’re just as easy to remove and pack up after the trade show. Flags can be custom-printed in the same way as banners, though it’s best to keep your message as short and concise as possible. People tend to spend less time stopping to read advertisements on flags, so sticking with just your company logo printed on each flag is just fine.

Posters are another alternative that don’t flap in the wind as the previous two kinds of flags. They can also come in bigger dimensions so you can add more text, such as your slogan and company contact information. This kind of signage is great for extra breezy weather when several loudly flapping flags could turn into a distraction.

Planning and set-up

Planning well ahead is a key part of a successful outdoor trade show exhibit. You want to have banners and flags that catch potential customers’ attention when there are many other exhibits competing for their interest. Ease of assembly is another must for outdoor trade show exhibitors. Check that your display materials are in good repair, without any parts missing. Also, before the show, make sure your employees know how to set up all exhibit elements quickly.

Summer Is Here! What Are Your Outdoor Advertising Options?

The summer is here, and more and more events take place outside in the open air. This is a great opportunity to advertise your business, where lots of people can see your advertisement and drop by your business. Vinyl banners, flags, tents and posters are just a few possibilities for eye-catching outdoor advertisements.

Exhibiting at trade shows, festivals and local outdoor events will also help to get your marketing messages to a large amount of people. To get the most out of outdoor events, check out the following advertising options:

outdoor community festival

Vinyl banners are one of the most durable advertising options, as they can withstand harsh weather conditions such as rain and wind, and even resist fading from intense sunlight. They can be displayed in indoor or outdoor areas and come in different sizes. You can hang them at your storefront or office building exterior, and you can display them at an outdoor expo or local community event.

Feather flags will surely garner lots of attention for your company or upcoming event at any outdoor venue. These banners are ideal for trade show booth exhibits, college and university events, and any outdoor event where a lot of people passes by. Feather flags are great solutions to catch the attention of every passerby, thanks to their fluttery and vibrant features.

Teardrop banners are another great solution for outdoor advertising. The weatherproof polyester fabric banner is very durable and can endure outside weather conditions without smudging or fading. You can easily feature your services or broadcast a new product on the dye sublimated fabric banner. This state-of-the-art printing technique produces vibrant colors that will make your message clear and visible to everyone.

A double-sided retractable banner stand features two full-color printed banners and a sturdy base to conveniently display your message at any outdoor venue. It includes a user-friendly retractable frame design in a heavy-duty stand that is able to endure outside weather conditions. These features make the double-sided banner a great choice for summer festivals, outdoor events and even sidewalk marketing.

With this range of outdoor advertising solutions you can choose the product that suits you best, or even combine a few of them for a complete advertising package and display your business and services to as many potential clients as possible.

Outdoor Events – What Are Your Advertising Options

When it comes to advertising your business, your storefront or office building exterior are normally the first choices for advertising, but you have additional options in other locations. Billboards, banners, flags and posters are just a few possibilities for eye-catching outdoor ads. Participating in trade shows and local outdoor events will help to get your marketing messages to a more diverse segment of people whom otherwise might not had the chance to learn about your business.

Advertising at outdoor events

Sporting events can be excellent advertising opportunities because your brand will be on display for a captive audience of fans, sports reporters, event staff and team members. Buying stadium ad space for a banner will allow you to display it in a prominent spot near the bleachers or playing field. For these kinds of events, vinyl banners are an especially good option because they are the most durable against nature elements.

banner at an outdoor event

Other advertising options you can incorporate include promotional items. Fold-up bleacher chairs or umbrellas with your business name and website address are easy advertising mediums that will also give attendees something practical to take with them. While offering promotional merchandise at your event booth, setting up a colorful double-sided poster stand with your company information is another way to create a memorable impression.

Outdoor community events such as farmers’ markets have risen in popularity, and they also present you with more advertising opportunities. These events are frequently staged in a central area of your city, and they allow you to interact with your customer base in a casual, fun environment. One of the best traits of outdoor advertising at events is a more personal and direct approach. Other kinds of events where you could advertise include: music concerts, swap meets, carnivals, holiday festivals and college events.

These examples make up a diverse range, and you can get the best results by advertising at events generally related to your products and services. Advertising at any outdoor event also involves planning which materials are the most appropriate and effective for your target market.

Banners, flags and posters for outdoor advertising

Banners are the most favorite advertising choice for many business owners. Lower costs of digital printing allow you to customize a banner with high-quality graphics and colors. Displaying one of these banners at any outdoor event will help to create a professional image for you as a business owner. A good vinyl banner will withstand strong sunlight and last for several years. If you have limited space, smaller teardrop banners are a worthwhile investment with the same visual impact.

Flags are additional tools for outdoor advertising at various venues. Feather flags are available in several different sizes, and they come attached along one edge to a lightweight but durable pole that you can stake into the ground. One effective advertising option is to display a row of feather flags along the outer perimeter of your business’s property.

Posters are smaller alternatives to full-size banners, and they can have the same effect without the same space requirements. If you have a storefront, adding a double-sided poster on a stand is a great way to gain interest from people walking by your front entry way. These kinds of posters are mounted on two-sided stands fabricated from sturdy material such as aluminum. One benefit of these poster stands is that most are made for interchangeable vinyl banners that attach to the frame with Velcro tabs or small hooks.

Outdoor advertising is a vital component of your overall marketing strategy, and it leaves plenty of creative room for tailoring your message to a specific customer base. Customized banners, flags and posters are visually appealing and relatively inexpensive materials for these advertising efforts. They have been proven to attract attention from more customers who may not have been previously aware of your business at all.

Shelter Your Outdoor Display With A Canopy Tent

Outdoor events such as expos, trade shows, festivals or county fairs are usually take place all year round, summer or winter. When showcasing at an outdoor event, it’s important to shelter the display area from either sun or rain. And if you can use this shelter as a practical way to add a promotional value to your display, it’s even better.

Such a shelter can be a custom canopy tent that you can use against rain or wind. The instant pop up tent features a canopy constructed of a water-resistant fabric which will guard your exhibit space from unpredictable nature elements. The bonus is that you can feature your company logo or contact details on the tent.

canopy tent

A great advantage of the canopy tent is that it’s made of a light aluminum frame that is not bulky and complicated. The tent frame extends outwards and features a network of cross bars on the ceiling of the canopy to stretch the printed fabric. The canopy is adhered to the frame with Velcro so the set up and take down are easy and simple.

Undoubtedly, canopy tents are a must-have to make your next outdoor event a success. They will guard both your display and the visitors, making your spot a popular place where people find shade from the sun or shelter from the rain.


Planning Ahead Before Outdoor Events – 3 Critical Tips

An outdoor event is not a lot different from any other event or trade show, with one major exception – the weather. It doesn’t matter which season it is, you need to be prepared for every scenario, if it’s hard rain or burning sun.

Tip no. 1: provide shelter

Any event that takes place in the open air can present you with the problem of shelter. In the summer, there is nothing blessed than a roof over our heads, blocking the sun from burning us. This is equally important for your visitors as well as your booth staff.

In the winter (or any other rainy season), a roof will provide a safe place where you won’t get soaking wet. A canopy pop-up tent is the perfect solution for these occasions, as its water-resistant fabric is perfect for winter, summer, and everything in between. Plus, it’s a very powerful marketing tool, as you can print your company’s name, logo and even message on the walls and the roof.

pop up tent

Tip no. 2: Check the weather forecast

This might sound obvious, but a lot of exhibitors tend to forget to check the weather forecast in the days before the show. For starters, know where you are going to and what the general weather conditions in that place are.

Moreover, check the forecast every day about a week before the event. Things might change overnight, and if you had that information 2 days beforehand, you might had a chance to do something about it, but finding out in the morning of the event that it’s going to rain and you don’t have any shelter to provide, this can be very devastating.

Tip no. 3: offer useful giveaways

According to the weather, choose useful giveaways that will really come in handy. If the event is during the winter, offer hot beverages, umbrellas, scarfs, ear warmers or mittens with your company’s name and logo, and you’ll soon see how your booth is flocked by guests.

In the summer, you can offer ice cream or an iced beverage, and accompany it with a hat, a small battery-operated fan, flabellum or even a sunscreen spray. Make sure that you choose an item that can be printed with a compelling marketing message or your name and logo at the very least.


Outdoor Banners Will Liven Up Any Event

During the summer, a lot of events are taking place outdoors. Trade fairs, expos, music festivals, sport events, markets and much more. In all of these events, sponsors often make use of banners to highlight promotions, to inform about upcoming attractions or to promote their business.

If you are considering using an outdoor banner to promote your business or services, you should make your research about the types of banners, and which kind fits best to the intended event.

large outdoor banner

Outdoor banners are usually made of vinyl, which is a very durable and weather resistant material. The conditions outdoors can be quite extreme – from hard rain and wind, to melting sun. In the vinyl category, there are a few sub-categories of types of vinyl.

For instance, one type of vinyl, called flat vinyl, is good for close-up reading since it is less likely to curl and it offers great color saturation. A more flexible material is the scrim vinyl. It has vertical and horizontal fibers that provide maximum strength and durability under any weather conditions.

Another option is mesh vinyl. Mesh has holes that allow the breeze to pass through, which helps to keep the banner in place, even in the windiest conditions. These holes make mesh banners ideal for window displays, since they will not block natural light from passing through.

Whatever type of banner you choose, make sure it fits the event, large enough to be seen from afar and colorful enough to grab attention.


See How Feather Flags Can Draw Attention To Your Stand

If you are about to set up a booth at an outdoor event, there is no better way to drive everyone´s attention than using feather flags. Feather flags are by far the most effective solution to stand out at any event, festival or trade fare.

Flags can be printed with any kind of graphics and images with a really high quality resolution. People will see them from far away, as their vivid colors catch all eyes.

Feather flags make your booth much more noticeable, as they can be seen from afar. People who are not sure where to go will walk towards you, so, you have much more chances to increase traffic into your stand.

advertising banner flag

outdoor feather flag

The ease of use makes feather flags very simple to set-up or take down. In a matter of a few minutes you can place them anywhere you want. These flags usually have different bases that can be used according to your needs – such as folding cross bases, water–filled bases and drive on bases.

Feather flags can be used not only outdoors but also indoors. In case you are taking part in an indoor event, you can make a good use of small feather flags, printed with special bright inks that look really good under artificial lights. If you want the flags to wave, you can set small fans to make wind and make this effect indoors.

There’s no doubt about it – feather flags are a great option to stand out among others in a very crowded event. They are perfect for increasing your company presence, building a brand and transmitting your message in the best possible way.