Post about "noticeable booth"

6 Things You Can Do To Get Noticed At the Trade Show

A trade show exhibit can make a significant difference in your company’s bottom line for the rest of the year. Reserving a space and setting up a booth are the relatively easy parts. The challenging aspect of a trade show is to stand out from a large crowd and stick in visitors’ minds. Some of the most memorable things you can do at a trade show involve thinking outside of conventional business practices while still projecting a professional image.

1. Offer Memorable Promotional Items to Customers

Standard fare for promotional items includes pens, coffee mugs, tote bags and similar items for many trade show exhibitors. The main problem is that a number of visitors discard these items or put them away and forget about them once they leave the trade show. One idea is to give out promotional items that offer a little extra everyday convenience for potential customers during their daily routines. Examples include electronic sensors used to locate misplaced car keys or a pocket-size digital recorder for dictating notes on the go. Customers who can use these promotional products daily are also much more likely to remember your business.

2. Spend Some Time Outside of Your Booth

It may sound counter-intuitive, but business owners who network on the trade show floor away from their own booths are those who bring in more foot traffic. Meeting and talking with others in your industry is a very good way to spread the word about your company. If you learn about other entrepreneurs’ businesses and send interested customers to their trade show booths, these owners will quite often do the same for you. While you work the trade show floor, make sure to take along a stack of your business cards or brochures to hand out.

3. Incentivize Your Products Both Online and Offline

One of the goals of a trade show booth is to get visitors interested in learning more detail about your products and services by visiting your website, blog or social media pages. Studies have shown that potential customers who look up a business online, bookmark its website or follow it on social networks are several times more likely to come back and make future purchases. As part of your incentive plan, offer each new customer a small reward for liking your Facebook page, following you on Twitter or connecting with your Google+ page. If it’s in your budget, you can even offer double rewards for those who refer a friend to your online pages. Displaying a QR code to be scanned with smartphones allows customers to connect with your company right from the trade show floor.

4. Get Your Customers to Participate

People enjoy getting involved directly with a trade show exhibitor whose products interest them. Holding raffle drawings, scavenger hunts or wheel-spinning for a prize are all excellent ways to interact with customers. These activities are fun and effective at strengthening buyer loyalty. They also provide trade show visitors a welcome break from passively browsing through booths and listening to sales pitches. Gift certificates towards your products are popular to give out as winning prizes, and you can even hold a raffle drawing for a bigger-ticket item such as a laptop or tablet. Adding these contests and activities to your exhibit may cost a bit more, but the returns can be much bigger as more visitors tell their friends in attendance about your trade show booth.

5. Break Away From Conventional Booth Layouts

The standard trade show booth features a table with printed brochures in the front and sample products in the back. This layout is so common because it has worked just well enough for many business owners for years. If you want your returns from a trade show to be exceptional instead of “just good enough,” consider mixing up the layout of your booth. Try displaying your product lines in the front, sectioning your booth into different product-line-specific areas or including a walkway that naturally draws curious visitors further into your display area. Using panels to create more separation from the main trade show floor is another tactic of successful exhibitors. Customers who feel they are in a “mini-store” of sorts are more likely to stay longer, browse through more of your products and engage more with your sales staff.

6. Don’t Simply Have a Sales Pitch; Tell a Good Story

Many customers want to hear the specifics about how your product or service will make their lives easier or solve a certain problem they often encounter. A sales pitch that simply lists features and benefits is no longer sufficient because most people do not mentally connect these points to their everyday lives. Based on your target audience demographics, create a narrative presentation that takes them through how they would commonly use your product.

Some of the best practices at a trade show do not simply involve fancy colors, lights or graphics in your booth design. They instead emphasize building solid connections with customers and with other vendors in your industry. Incorporating these ideas into your next trade show will help you noticeably stand out from the competition.

Does Your Trade Show Booth Attract Enough Visitors?

A lot of presenters sometimes feel that no matter how much they work and how hard they try to attract a prospect, sometimes things just don’t seem to work. Many potential customers walk by without paying attention to a certain booth and the presenter don’t really understand why he doesn’t succeed at any trade show. The thing is that, in this business, you must leave nothing to chance, and it is critical for you to know why that prospect didn’t notice your stand, to help things take a turn for the better.

Have you ever wondered if there is anything wrong with your booth? Sometimes people don’t feel attracted by your trade show booth design. If they find your stand too boring, they won’t even notice it. So, be careful and don’t create designs with too many small images or too much text and use the right colors. Too much text and many images tend to make your company message confusing.

Sometimes that is one of the reasons why people don’t approach to take a better look. So be concise and clear when choosing your message and don’t create elaborate graphics or designs.

crowded trade show

Your staff is also a crucial element: make sure your team is doing a good job. If they are talking with each other, or on the phone instead of offering service and being alert to what’s going on, they won’t be able to engage any targeted customer in conversation. Besides, your staff must look professional, motivated and polished; otherwise, good prospects will just ignore them.

Another reason related to your booth could be activity. A lively atmosphere is always a key factor. People get interested when they see exhibitors having presentations, demos and animated conversations with other customers. So, if your booth looks dull, they won’t notice you.

Finally, consider that you need to show people who you are. Sometimes, targeted customers won’t notice you because they don’t know how you can benefit them. If they don’t know your company, what you offer and why you are the best choice, they probably won’t stop. Also remember, many times good prospects will not visit you if they don’t get a previous invitation, even before the trade show starts.

Remember, it is essential to make sure that you are not making any mistake. The tips above will help you find a solution. Improve your booth design, train your staff, plan appealing activities and extend invitations. The next trade show will surely be a success!

The Best 10 Tips To Design A Brilliant Trade Show Booth

 
Exhibiting at trade shows is a vital part of many companies’ marketing efforts, and the competition for customer interest has only grown in recent years. Designing an attractive, eye-catching trade show is essential whether you own a small business or a larger company. The average trade show is a busy and crowded commerce arena with many exhibits vying for visitors’ attention.

Trade show exhibitors have added any number of features to their booths in hopes of increasing customer interest and converting leads into sales. Modern trade show booths are no longer the box-like cubicles of the recent past with stacks of printed flyers for visitors to take with them. Some of the most effective booth designs emphasize clean lines, more open spaces, simplified lighting and interactive electronic displays.

Putting together the most attractive booth possible requires attention to both visual elements and to customer experiences. These steps include several key decisions, such as the presence of sales consultants, the use of video presentations and the addition of social media to marketing efforts. More intense competition among trade show exhibitors is one of the main reasons a visually appealing booth is so important. The average length of time to capture customers’ attention is only a few seconds, and the trade show booth’s design can be a deciding factor in some people’s decisions to stay and learn more about the available products or services.

The best trade show booths are designed to stand out from the competition and capture potential customers’ interest while still projecting a professional image. A number of successful companies use the following tips to plan and set up just such a trade show booth. Many report that their booth design plays an essential role in converting more leads into sales:
 
good idea

  1. Plan your booth design in smaller, manageable steps and delegate them wisely among employees.
  2. Make a detailed list of all elements your booth will include, such as videos, slide shows, live demonstrations or trial product samples for visitors to take with them.
  3. Incorporate your booth elements into a layout that flows naturally as customers walk through it. Consulting an interior design professional can yield some helpful ideas for this part of the design process.
  4. Research available spaces at the upcoming trade show and determine if you will need to make any adjustments to your booth design due to dimensional limits. Performing this step well in advance will avoid stressful last-minute changes that could possibly detract from your booth’s overall impression.
  5. When designing logos, slogans or other graphical elements for your trade show booth, do some research on current and projected trends in booth design. You do not need to copy someone else’s design entirely, but adding some popular elements will help to extend the average length of time each visitor stays at your booth.
  6. Less is more when it comes to trade show booth elements. Booths with stacks of products brochures and flyers can sometimes give visitors information-overload. A cleaner and more minimalist design can actually increase potential customer engagement.
  7. Keep lighting simpler and limited to only warm or cool tones. Multiple colored lights can become a distraction from your products or services in some instances. The same concept applies to fabric for trade show booth curtains if you want to include them. Clean lines and simpler colors present an uncluttered and professional appearance.
  8. Section your trade show booth into areas for customers to explore products on their own and other areas for them to talk to your sales personnel. Some trade show exhibitors designate these areas “no-hassle” zones where visitors can form initial impressions of your products or services before listening to a sales presentation.
  9. Add social media and mobile technology interaction to your trade show booth. This trend is one of the fastest-growing ones among exhibitors, and many report noticeable growth in their sales numbers as a result. Customers’ ability to like an exhibitor on Facebook or follow them on Twitter from their smartphones has been proven to make more of an impact than a standard business card.
  10. Incorporate green design and materials into your trade show booth. Displays made from recycled and environmentally friendly building materials show buyers that your business practices sustainability efforts. Greening your trade show booth exhibit can also help attract a more environmentally conscious customer demographic.

Designing the most attractive trade show booth takes some time, effort and budgeted company funds, but the results can pay off rather quickly. Customers need to get the impression that your business has something special to offer that they would not be able to find anywhere else. A modern, well-designed, interesting and attractive booth can go a long way towards creating this desired first impression. It also shows that you emphasize giving your customers the most updated information related to your products and providing them with the highest possible value for their money.
 

Tips You Must Implement If You Want To Get Noticed At Trade Shows

Exhibiting at a trade show can make a significant difference in your company’s bottom line for the rest of the year. Reserving a space for your booth is the easy part. The challenging aspect of a trade show is to stand out from a large crowd and stick in visitors’ minds. Some of the most memorable things you can do at a trade show involve thinking outside of conventional business practices while still projecting a professional image.

Network with people all around the trade show floor

It may sound counterintuitive, but business owners who network on the trade show floor away from their own booths are those who bring in more foot traffic. Meeting and talking with others in your industry is a very good way to spread the word about your company. If you learn about other entrepreneurs’ businesses and send interested customers to their booths, they will quite often do the same for you. While you work the trade show floor, make sure to take along a stack of your business cards or brochures to hand out.

networking with people

Go for a unique booth layout

The standard trade show booth features a table with printed brochures in the front and sample products in the back. This layout is so common because it has worked just well enough for many business owners over the years. If you want your returns from a trade show to be exceptional instead of “just good enough,” consider mixing up the layout of your booth. Try displaying your product lines in the front, sectioning your booth into different product-line-specific areas or including a walkway that naturally draws curious visitors further into your display area. Using panels to create more separation from the main trade show floor is another tactic of successful exhibitors. Customers who feel they are in a “mini-store” of sorts are more likely to stay longer, browse through more of your products and engage more with your sales staff.

Offer incentives both online and offline

One of the goals of a trade show booth is to get visitors interested in learning more details about your products and services by visiting your website, blog or social media pages. Studies have shown that potential customers who look up a business online, bookmark its website or follow it on social networks are several times more likely to come back and make future purchases. As part of your incentive plan, offer each new customer a small reward for liking your Facebook page, following you on Twitter or connecting with your Google+ page. If it’s in your budget, you can even offer double rewards for those who refer a friend to your online pages.

Offer useful promotional items

Standard fare for promotional items includes pens, coffee mugs, tote bags and similar items for many trade show exhibitors. The main problem is that a number of visitors discard these items or put them away and forget about them once they leave the trade show. One idea is to give out promotional items that offer a little extra everyday convenience for potential customers during their daily routines. Examples include electronic sensors used to locate misplaced car keys, a portable flash drive, or a pocket-size digital recorder for dictating notes on the go. Customers who can use these promotional products daily are also much more likely to remember your business.

holding a gift bag

Encourage your customers to participate

People enjoy getting involved directly with a trade show exhibitor whose products interest them. Holding raffle drawings, scavenger hunts or wheel-spinning for a prize are all excellent ways to interact with customers. These activities are fun and effective at strengthening buyer loyalty. They also provide trade show visitors a welcome break from passively browsing through booths and listening to sales pitches. Gift certificates for your products are popular to give out as winning prizes, and you can even hold a raffle drawing for a bigger-ticket item such as a laptop or tablet. Adding these contests and activities to your exhibit may cost a bit more, but the returns can be much bigger as more visitors tell their friends about your trade show booth.

Make sure your sales pitch is not boring

Many customers want to hear the specifics about how your product or service will make their lives easier or solve a certain problem they often encounter. A sales pitch that simply lists features and benefits is no longer sufficient because most people do not mentally connect these points to their everyday lives. Based on your target audience demographics, create a narrative presentation that takes them through how they would commonly use your product.

 

Is Your Trade Show Display Attractive Enough?

At trade show, a main component for success is visibility. If nobody sees your booth, it won’t matter that you have an excellent product or a unique service. Standing out among dozens or hundreds of competitors is tough, that’s for sure, but it’s not impossible. The thing to focus on is an attractive booth that everyone will see and want to visit.

Your display needs to create a buzz, so that every visitor will want to come in and check out what it’s all about. So, it needs to be engaging and attractive and offer some added value to the visitors. People want to feel that some thought was put into the efforts of bringing them into a certain booth.

the road to success

One thing that will definitely bring a lot of crowd is a product demonstration. A live demonstration is something that many presenters often neglect, and it’s a shame because it can certainly create a lot of buzz and interest about your booth. Accompanied with an interactive, fun lines by your best sales crew, a live demo will boost your display and generate interest and probably a lot of good leads.

This also leads us to choosing the right staff. A well-trained staff can make all the difference between a mediocre presentation and a WOW presentation. Young and fresh staff will swoop the audience and make a fun presentation. So, invest in your team, make sure they are happy and even offer them incentives for bringing in more sales leads or for talking to as many potential clients as possible.

In the end, people will remember that your booth was interesting, fun or unique, and that’ll bring them to visit your store or website to make a purchase.

 

Have A Standout Display And Get Plenty Of Attention From Prospective Clients

Do you sometimes get a feeling that no matter how hard you try to attract a prospect to your stand, it just doesn’t seem to work? If your display is missed by many customers that simply walk by your booth but never come in, it’s time for a new strategy!

It’s your responsibility to make clients notice your stand, because the more clients step in to your booth, the more leads you’ll have at the end of the show. So, how do you turn your booth into a customer magnet?

trade show display

The most important element is your staff, so choose them wisely. Your staff members need to be friendly and approachable, keep a big smile on their face and be very attentive to every person that stops by (this means – no texting on their phones or chatting with each other and ignoring everyone else).

Another important element is the booth’s design. If the design is outdated or not appealing in any way (faded colors, torn fabric, stained carpets, etc…) it would repel people, and no one would want to come in, even if you have the best staff members on the floor.

Your marketing message also needs to be clear and concise and projected in a way that most people will see it. This is the time to use a large banner, preferably one that can be seen from any spot on the trade show floor. Try a double-sided banner, or even one that can be hung from the ceiling.

Lastly, you need to show people who you are. Sometimes, targeted customers won’t notice you because they don’t know just how you can benefit them. If they don’t know anything about your company or what you have to offer, they will probably pass your booth. Many times, good prospects will not visit you if they didn’t get a previous invitation, before the trade show even started (by email or by seeing your message on your social page).

 

See How Feather Flags Can Draw Attention To Your Stand

If you are about to set up a booth at an outdoor event, there is no better way to drive everyone´s attention than using feather flags. Feather flags are by far the most effective solution to stand out at any event, festival or trade fare.

Flags can be printed with any kind of graphics and images with a really high quality resolution. People will see them from far away, as their vivid colors catch all eyes.

Feather flags make your booth much more noticeable, as they can be seen from afar. People who are not sure where to go will walk towards you, so, you have much more chances to increase traffic into your stand.

advertising banner flag

outdoor feather flag

The ease of use makes feather flags very simple to set-up or take down. In a matter of a few minutes you can place them anywhere you want. These flags usually have different bases that can be used according to your needs – such as folding cross bases, water–filled bases and drive on bases.

Feather flags can be used not only outdoors but also indoors. In case you are taking part in an indoor event, you can make a good use of small feather flags, printed with special bright inks that look really good under artificial lights. If you want the flags to wave, you can set small fans to make wind and make this effect indoors.

There’s no doubt about it – feather flags are a great option to stand out among others in a very crowded event. They are perfect for increasing your company presence, building a brand and transmitting your message in the best possible way.

 

How To Use Modular Display To Create A Stunning Booth

In trade shows, numerous companies are all trying to stand out from their competitors to get the most attention from visitors. A great way to capture attention is to utilize your display space and banners to produce unique, eye-catching presentation. A modular display will deliver a modern and unique presentation.

The modular displays are very distinctive, with a framework of tiny interworking cross bars that create a truss style display. By adding an interesting display and making it the focal point of your booth you will catch the eye of visitors at any event.

modular display cube

In addition, it will only benefit your display if you place a nice design on your banner like a central, eye catching logo coupled with attention grabbing graphics and a few keywords. The modern designs are usually minimalistic, so keep the text and information to the bare minimum.

The modular display is an economical marketing solution that serves as a smart investment. The hardware is durable and reusable, so you can change the banner when you need to update your information or products.

The assembly of the modular display is quite simple – you connect the sections of the hardware together, and attach the banner with snap on hooks, using adjustable connector cubes. Those remarkable qualities transform into a display that you will want to use over and over again.

 

Ways To Make Your Booth Noticeable

expo boothThere is no doubt that one of the most challenging aspects of trade shows is to stand out from the crowd and be noticed by visitors. In order to be memorable you need to get creative and think outside of conventional business practices.

Start with offering unique promotional items. Most giveaways get tossed or forgotten moments after the show. Items that offer a little extra will be used daily by those who received them, and visitors who use these items daily are also much more likely to remember your business.

Another thing that not many exhibitors follow is to interact with fellow exhibitors. When you meet and talk to others, you spread the word about your company. If you send interested customers to fellow exhibitors’ booths, they will most likely do the same for you.

Excellent ways to interact with customers can include scavenger hunts, raffle drawings, or wheel-spinning for a prize. These fun activities are a welcome break from passively browsing through booths or listening to long sales pitches. These activities might cost a bit extra, but the returns can be much bigger as more visitors tell their friends about your cool booth.

When you make a sales pitch, make it more than simply list the features and benefits of your product. Based on your target audience demographics, create a vivid presentation that will make your audience see how they can use your product.

The best trade show practices emphasize building solid connections with customers and with other vendors in your industry. Incorporate these ideas into your next trade show and you will stand out from the competition.