Post about "media kit"

Making The Most Effective Trade Show Media Kit – What You Need To Know

Every trade show presenter knows that a complete and well-planned media kit is essential to your success, as it will get the word out to as many people as possible before and during the event. Alongside your efforts at marketing your business directly from your trade show booth, an effective media kit will increase your possible sales leads by a noticeable percentage.

businessman holding a file

A media kit’s main purpose is to generate a lot of buzz about your exhibit without giving away too many details. Gone are the days of simply writing a press release and sending it to the local newspapers; today’s trade show media kits are more comprehensive and include several other detailed elements.

The main components of a professional media kit include:

  • Written press releases
  • Catalogs showcasing your products or services
  • Background information about your company
  • Digital images of your product to be highlighted at your exhibit
  • Copies of your video presentations if played at your booth
  • Promotional items you will be giving to visitors
  • Product samples

Before you begin putting any of these materials together, the first thing you will need is a detailed and well-thought-out plan for your media kit. Some business owners do not spend enough time in the planning phases and end up with uninspiring media kits as a result. Whether you will be creating your media kit yourself or working with a public relations agency, give yourself at least two to three months in advance to plan and refine all the details.

Press releases and company background

A press release is simply an announcement of your business’s participation in a specific trade show or expo. It typically includes the dates, times and locations of the event along with general directions of where your exhibit will be located on the trade show floor. Your press release can also outline the event’s general purpose, your exhibit features, the sample products you will be featuring and what you hope to accomplish at this event.

When you submit press releases to trade show publications and related media outlets, you will also need to include a company background page. This concise description of your business is intended to introduce its history, products or services, mission statement and past accomplishments to people who may be unfamiliar with you. A background page can also serve as an effective starting point for potential customers to learn about what you have to offer.

Products, catalogs and promotional items

woman holding a gift bagCatalogs are essential if you have multiple product lines, particularly ones you developed only recently. Once journalists start to write up pieces about your upcoming exhibit, they will want to familiarize themselves with each of your products. A catalog is an invaluable resource for them to do so, and it can also serve as a source of product images for them to include. Most product catalogs are now rendered in digital format and submitted on a CD or flash drive with the rest of the press kit, so high-quality product images are important as well.

Any promotional items you have should also be included in your media kit. Items with your company logo are recommended for getting your brand name into people’s minds before the trade show. These items can range from small freebies such as mouse pads or flash drives to higher-ticket items you plan to give away in a raffle.

Digital elements

Trade show booths now include videos or digital slide shows in addition to traditional sales pitches. If you have these elements, they also need to be included in your media kit. Reviewing them ahead of time will give your local press plenty of material for writing up compelling copy about your upcoming exhibit.

Learn How To Make The Best Trade Show Media Kit

When presenting at a trade show or conference, you must have a media kit to hand to visitors or reporters covering the event. The trade show media kits’ main purpose is to generate a lot of buzz about your business and presented product.

Therefore, a complete and well-planned media kit is essential to your overall success, because it will get the word out to as many people as possible before and during the event.

A successful trade show media kit must include: press release, company background information, product samples, brochures and catalogs, promotional items with the company’s logo, and hi-resolution show booth

The press release is basically an announcement of your business’s participation in a specific event, and it has to abide press release rules, such as the release date, byline, a subtitle and company info. It usually includes the dates, times and locations of the event as well as general directions of where your exhibit will be located and what products will you be showing.

It is highly recommended to include some promotional items in your media kit. Items with your company logo will get your brand name into people’s minds during the trade show. Such promotional items can be mouse pads, pens, flash drives and so on.

A catalog is an invaluable resource for journalists to get familiar with your products, and if you include a CD or flash drive with high-quality product images, it would be best.

If you follow these tips for making a smashing media kit, you will undoubtedly succeed in your next trade show. Good luck!


How To Make An Effective Media Kit?

documents folderWhen showing at a trade show, one of the first things that you give a potential client or a reporter is a media kit (also referred to as press kit). A media kit offers you the chance to give reporters everything you want them to know about your company, products or services, and it provides them with the information they need to write about you or your business after the event.

There are a few fundamental items that you must include on the press kit to make it effective and successful. Make sure you don’t forget these items when you prepare the media kit as they are quite critical.

One important item is your contact information. You should include a page or brochure that contains the contact information of the person in charge on PR and other relevant contacts at your company. This will help the reporters find the information they need, all in one place.

When reporters write about a product, they would want to include images for illustration. Therefore, it’s a must to include high-res images in your media kit. The images should be of your company logo and the products you are promoting. To make the images easily incorporated into any page layout, they should be on a plain white background.

Another item you must include is a press release, as suggested in this article: What to Include in a Press Kit and Other Helpful Trade Show Tips. The reporters and contacts at the trade show who receive your press kit will have your company’s press release readily available, and they won’t have to dig through their email to find it, or to search the online newswire announcements until they find the press release.

To make the media kit more up-to-date and engaging, you can take it one step further and use only recycled paper. This will look innovative and also appeal to those a care about the environment.

cd for presentationAnother thing you can do is to make it digital. Simply convert all the brochures, business cards and contact info into images, and make a CD that will include those details plus all the images and even video presentations. This way, you simply hand out one CD that contains everything, and no one will have to walk around with a big folder.


Any Business Should Have A Media Press Kit – Find Out Why

Any business or company showing at a trade show or expo should have a media kit for the visitors. A lot of shows attract reporters and handing them a professional kit could be the difference between success and failure. You can visualize the kit as your business resume, so it must reflect all the good things.

A good media kit should contain a few unexpendable elements. It should look professional and represent your company in the best way. You should start with the folder that contains the data. It should be designed to fit the audience as well as the theme and the product or service you are promoting. You can add your logo and choose colors that would highlight the logo or image.

business media press kit

The media kit should contain a brief background about the company and a few words about the company’s key figures. It should also contain a more explanatory page or brochure about the specific product or service currently promoted.

If possible, try to include a sample of the promoted product. If this is a service, you can include a digital link to the service, to show what it is and how it works. A sample is always a good strategy, as it captures the attention of the audience, giving them a taste and leaving them wanting more.

It would best to include a separate page with the company’s contact information. Make sure you include the organization’s name, a few contact names, their e-mails and their day and evening phone numbers. News is a 24 hour a day business, and morning newspapers mean lots of reporters work evenings. In case the package gets dropped, post contact information on each piece in the kit.

Lastly, include at least 3-4 business cards in the kit. It’s absolutely crucial to include business cards as most reporters keep them. In case a reporter lost your kit but he remembers it was interesting, he can reach you through the business card and get more information directly from you.

business media press kit