Post about "banner design"

Designing Your Banner Stand: Creative Tips

Banner displays with eye-catching graphics can be an excellent way to promote your business or organization at any event, expo or conference. Here are a few tips for creating an eye pleasing and unique display to catch your visitors’ eyes:

Tip #1

It’s imperative that you’ll make the most of your banner stand design. You need a display that will stand out from the rest. You need to immediately connect with your audience on a level that will keep them interested. So, be sure to employ the following design advices:

  • Place your primary information above-the-fold (top 1/3 of your display)
  • Match your banner stand to the theme of your display
  • Use bold and contrasting colors
  • Use sharp, clear graphics that promote your message
  • Avoid offering more information than necessary
  • Keep things simple, don’t clutter your design

Tip #2

Not all banner stands are the same, and not all of them serve the same purpose. Some are designed as table top displays, some are large or double-sided, and some offer scrolling mechanism so you can include a larger message. By knowing the type of space you’ll be located in, you can choose the exact banner stand that will coordinate with your display space.

Tip #3

When designing your banner stand, choose a message that you can use repeatedly. Don’t choose something specific to one event or trade show. Make a design that will be versatile enough to travel with you from one event to the next.

Now that you have a few basic ideas, it’ll be a lot easier to design your next banner at the most suitable way.


Great Graphics and Printing Tips For Banner Design

As far as banner design goes, you can go wild with colors or choose solid designs. It’s all up to you, your business and your goals. But there are a few tips though, that can help you turn your design into reality, especially a few helpful graphic programs.

graphic designer at work

Adobe Illustrator for example, lets you make vector designs. Vector designs have no resolution, so you can stretch or compress it without any graininess or distortion. If you’re hiring a professional designer for your banner, or you have professional software, this is a great tool to work with. Adobe Photoshop is another good one, but it doesn’t have all the widgets and additions like the Illustrator.

Adobe InDesign is also a helpful tool, you’ll just need to save your file as a printable PDS. It’s not as good as Illustrator for banners as you’ll have to make the design smaller than you want the banner to be.

Size is also an important aspect – if you have a two-inch by four-inch design at 600DPI (dots per inch), you’ll think that’s mega-high res. However, your banner is going to become two feet by four feet when it’s printed, so the DPI will fall drastically.

Your small file means that its 1,200 pixels wide by 2,400 pixels high. If you’re putting those 2,400 pixels into a space of four feet, you’re down to 50DPI, which isn’t quite so impressive. Ensure your file is set up to the full print size.

The resolution of the image is important as well. You need, for vinyl, fabric or retractable banners, to set your art at 100DPI before you send it to print. Most professional printers use a multi-pass method that passes the fabric under the printer as many as six times.

100DPI might not sound too great, but being passed under the print head a few times covers up any low-res imperfections and works just great at banner scale. If it’s a trade show banner, which is usually made of finer material, use 300DPI, as the smoother surface lets more details come through.

You should keep your banner design file so that you can edit it later. When you send your file to the printers, you need to save your design in a particular format. For vector files, save it as an EPS or a PDF, and for Photoshop, save as a JPG.

Designing a Banner? Learn How to Choose the Right Colors

A lot of researches conducted in the last decades support the theory that color increases brand recognition. This means that the colors that you choose for a banner promotion have a major influence on its success. Take these factors into consideration when designing a banner and deciding on the color scheme to make sure that your colors tell the story of your brand.

How the eyes process color?

The way that the human eye processes color can have a major influence on the audience’s reaction to your banner. Black and white color schemes may hold the eye’s attention for about two-thirds of a second. Brighter colors, on the other hand, can capture attention for as much as two seconds. If you use a black and white color scheme, then make sure that you use another color splash to provide a focal point for your audience.

Yellow, for example, is the color that the eyes see first. However, yellow is also a fatiguing color that will cause people to look away if it is overused. Therefore, use yellow to highlight important text, but avoid using strong yellow as a background color. Earth tones or muted shades of color tend to hold the eye for longer than large swaths of bright color, and those softer colors are more suitable for a background.
pantone color guide

The cultural context of color

When you design a banner, make sure that you know what the color means in the predominant culture. For example, in American and European cultures, white symbolizes purity and cleanliness. In Chinese culture, however, white symbolizes death. Americans associate purple with nobility and royalty, but in the Netherlands, the color associated with royalty is orange. The western culture often associate red with love, passion or danger, whereas in eastern Asia, red is the color of joy, marriage and celebration, and in Africa, many countries associate the color red with death.

As you choose colors for your display, make sure to know the cultural origin of your audience. You want to make sure that the color conveys the message that you intended.

The psychology of color

Color can provoke strong feelings and reactions that your audience may not consciously recognize. For example, if you are advertising a medical product, then you should avoid the color red because red can trigger the perception of danger. Red also suggests financial trouble, so it may make a poor choice for a banner that advertises an accounting firm. Alternatively, colors that emphasize safety include green and blue, so these are better choices when safety is a major consideration. Think about the message of color, and choose colors that harmonize with the message of your brand.

Choose attractive combinations of colors

Select a color scheme that matches your products or services or a color that highlights your logo. Also, as you consider the colors for your banner, choose colors that share a unifying feature. Monochromatic schemes, for instance, utilize shades of the same color, and even pastels in different colors still share a unifying characteristic. Use colors that are beside one another on the color wheel for a soothing appearance, and use colors opposite one another for a more assertive statement.