Outdoor Advertising With Banners And Flags

Spring is here and summer is on its way, and the warmer weather brings various outdoor trade shows and festivals. These types of events allow you to promote your business and network with other members of the local community. Just as with indoor events, your exhibit booth needs to stand out from the crowd in order to draw customer traffic. Planning an outdoor display comes with a few different considerations, and a number of accessories are available for creating colorful, interesting exhibits that show off your products and services.

Outdoor displays

In general, outdoor exhibits rely more on banners and similar elements to grab visitors’ attention. One of the best options is to have a large custom-designed vinyl banner that reflects your business’s mission and culture. Bright colors on a banner are great options, as long as they coordinate with the rest of your display and with your product packaging. Outdoor vinyl banners are designed to withstand all kinds of weather, and they are durable enough to last for a few years at least.

No matter the weather outside, you should take some measures for shielding your display from the sun, wind or rain. Customized tents are excellent options, and they’ll also protect your booth employees and attendees from the harsh sunlight. Another major advantage of outdoor displays is that you have fewer space restrictions most of the time, so you’re free to add accessories outside your space, including teardrop flags with your business logo.

Outdoor banners and flags

Teardrop-shaped banners or feather flags placed right next to your booth will help bring in visitors as they see the flags flapping in the wind. These types of flags take only a minute to stake into the ground, and they’re just as easy to remove and pack up after the trade show. Flags can be custom-printed in the same way as banners, though it’s best to keep your message as short and concise as possible. People tend to spend less time stopping to read advertisements on flags, so sticking with just your company logo printed on each flag is just fine.

Posters are another alternative that don’t flap in the wind as the previous two kinds of flags. They can also come in bigger dimensions so you can add more text, such as your slogan and company contact information. This kind of signage is great for extra breezy weather when several loudly flapping flags could turn into a distraction.

Planning and set-up

Planning well ahead is a key part of a successful outdoor trade show exhibit. You want to have banners and flags that catch potential customers’ attention when there are many other exhibits competing for their interest. Ease of assembly is another must for outdoor trade show exhibitors. Check that your display materials are in good repair, without any parts missing. Also, before the show, make sure your employees know how to set up all exhibit elements quickly.

» Tags: , , ,

Comments 0

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>