Interactive Technology Will Take Your Trade Show To The Next Level

If you want to create a really awesome and interactive experience in your next trade show, it’s time to harness technology to your benefits. Forget about traditional methods like LCD screens, social networks or QR codes, we are talking about really interactive experiences based on the latest technologies. In order to catch visitors attention you will need the best methods on the market.

A great starting point would be to use touchscreens and holoscreens. These are appealing solutions that generate traffic into your booth. You can use them to design interesting presentations that people can interact with. They are one of the best choices to create a personal experience with your products and get people involved with your brand.

binary codeAnother very interesting option is the interactive projection mapping. This new technology allows you to project animations and textures on different objects and structures creating attractive visual effects. You can also use infra-red sensors that allow users to interact with these animations where they can control them by using their body movements. This close interaction will hook every visitor on the trade show floor.

A less complicated option is to use simpler elements such as lights, sounds, special effects and videos. You can create an interactive atmosphere with a thematic stand. For example, if you are exhibiting ski products, you can recreate winter in your stand by using white cold lights, playing videos of skiing or sliding and even turning down the thermostat, and actually set a chilled environment. This way, people will immediately catch your message and they will identify your brand easily.

Another advanced solution is the mobile augmented reality. Since most people use smartphones, this solution is perfect to create a unique interactive experience between your products and your visitors. With this technology simple objects turn into really interesting animations once visitors see them through their smartphone cameras. You can also use this solution to bring detailed information about your products in a visual and interactive way.

Whatever you do, remember that the thing is using every available element to create a unique and interactive experience for your visitors. The more interaction you create, the more chances you have to attract people, and of course, generate more good leads.

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Comments 1

  1. Donna Reply

    Thanks for the useful tips, it was just what I was looking for!

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