5 Ways to Achieve an Impressive Booth on a Tight Budget

As an exhibitor at a trade show, attending the event and setting up your booth can be a strain on your finances. You want to produce an impressive company booth that will present your business in the best possible way. Though a professional-looking space can carry a hefty price tag, you should avoid skimping on quality to fill up space in your booth.

Smart planning for your trade show event will allow you to create an eye-catching display without going above and beyond your means. Follow these 5 helpful tips for achieving an impressive booth on a tight budget:

  1. Select cost-effective displays. Large, bulky displays that cost a fortune will not help you stay within budget and create a professional display space. Instead of conventional, sizable free standing units, opt for a retractable banner stand. Cost-effective and easy-to-use, a floor retractable banner stand is the ideal addition to your trade show space. Place one in the back of your booth or two on either sides of your display table and you are sure to attract visitors to your event space.
  2. Use what you have, and utilize displays you already have from past events to save money. Update your existing exhibits with new graphics and your display will be up-to-date without forcing you to purchase a completely new unit. Many advertising displays have the option to change the printed banner on the frame so when selecting displays, keep in mind that you may want to change out graphics in the future.
  3. Utilize your space. Creating a plan as to what the layout of your space will be is as important as the displays themselves. No matter the quantity or size of banner stands you have to work with, creating a pattern that allows for a traffic path for both you and potential visitors will make your space appear organized and professional. A well thought out layout will produce a surrounding that will help your event space be both functional and interesting.
  4. Create vibrant designs – focusing on attention grabbing graphics will help give your booth a boost. Since graphic design costs are usually priced by time used to create the design, having a clear vision of what you want to include in your design and what you envision the finished product to be will help shorten the design time and therefore financial costs.
  5. Include knowledgeable staff. Friendly staff members who offer expertise about your company and services to visitors are as good of a marketing tool as an effective advertising display. Train your employees on the specifics of your company and they will be the ultimate cost-effective and efficient marketing solution for your business.

For the cost-conscious buyer, an impressive booth that will make your competitors jealous and visitors compelled to stop at your company space is a must have!

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