Great Graphics and Printing Tips For Banner Design

As far as banner design goes, you can go wild with colors or choose solid designs. It’s all up to you, your business and your goals. But there are a few tips though, that can help you turn your design into reality, especially a few helpful graphic programs.

graphic designer at work

Adobe Illustrator for example, lets you make vector designs. Vector designs have no resolution, so you can stretch or compress it without any graininess or distortion. If you’re hiring a professional designer for your banner, or you have professional software, this is a great tool to work with. Adobe Photoshop is another good one, but it doesn’t have all the widgets and additions like the Illustrator.

Adobe InDesign is also a helpful tool, you’ll just need to save your file as a printable PDS. It’s not as good as Illustrator for banners as you’ll have to make the design smaller than you want the banner to be.

Size is also an important aspect – if you have a two-inch by four-inch design at 600DPI (dots per inch), you’ll think that’s mega-high res. However, your banner is going to become two feet by four feet when it’s printed, so the DPI will fall drastically.

Your small file means that its 1,200 pixels wide by 2,400 pixels high. If you’re putting those 2,400 pixels into a space of four feet, you’re down to 50DPI, which isn’t quite so impressive. Ensure your file is set up to the full print size.

The resolution of the image is important as well. You need, for vinyl, fabric or retractable banners, to set your art at 100DPI before you send it to print. Most professional printers use a multi-pass method that passes the fabric under the printer as many as six times.

100DPI might not sound too great, but being passed under the print head a few times covers up any low-res imperfections and works just great at banner scale. If it’s a trade show banner, which is usually made of finer material, use 300DPI, as the smoother surface lets more details come through.

You should keep your banner design file so that you can edit it later. When you send your file to the printers, you need to save your design in a particular format. For vector files, save it as an EPS or a PDF, and for Photoshop, save as a JPG.

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