Experts Insights For Selecting The Right Trade Show Booth

Before you go out to buy a new trade show booth for your next exhibition, you need to think carefully about critical elements that will make the difference between success and failure. To get just what you need, you have to take the time and plan carefully. It’s not always easy, so here are a few tips to set you on the right track.
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  • The first and most critical step you is to set your goals. Setting your main goal is totally necessary to guarantee a good purchase. Organize a meeting with your staff and define those goals that you expect to achieve during the trade show. This is crucial not only the booth itself but also for any issue and decision related to your exhibition.

  • The next step would be to establish your budget before considering one option or another. Always remember: the cost will be per square foot and booth model.

  • Together, your goals and budget will dictate the kind of trade show booth model you will get. You can choose portable or pop up displays that tend to be smaller and easier to transport and to set up everywhere. They are perfect solutions for doing a circuit of trade shows. You can choose modular booths that are generally made of lightweight materials and can be used in a variety of configurations. Custom booths, for instance, include specialized graphics and layouts and they are a bit more expensive but ideal for trade shows that demand a bigger presence or for exhibitors who just plan to attend one or two shows in a year.

  • When choosing the type of booth you prefer, always consider its weight. If the booth you choose is made of heavy materials you will also need to budget shipping, transportation and storage expenses.

  • You should also consider the assembly and disassembly system before making a decision.

  • Try not to blindly choose the cheapest offer. Remember the saying: if you buy cheaply you pay dearly.

  • Don’t wait until the last minute. You should plan ahead and work together with a professional wide format printing company.

  • When choosing a printing company for banners or display stands, base your decision on its reputation, years in business, quality, references and testimonials.

Buying a trade show booth cannot be a quick purchase; it’s a process that will determine your future success in business. Set your goals and your budget, plan ahead and choose wisely.

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